adidas Outdoor Sees Strong Momentum With Footwear Line

adidas Outdoor is seeing strong results with its footwear line, especially the technical terrex fast r and the Boat CC Lace, a fresh approach to water shoes that boasts bold colors, drainage ports and street style.
Author:
Updated:
Original:

adidas Outdoor, the athletic brand in the outdoors with highly focused performance footwear and apparel for men and women, is seeing strong results with its footwear line, especially the technical terrex fast r and the Boat CC Lace, a fresh approach to water shoes that boasts bold colors, drainage ports and street style.

“We seem to have hit a nerve with retailers by providing a clear point of difference,” said Greg Thomsen, managing director of adidas Outdoor, North America. “Our designs draw upon our athletic heritage and a younger, faster look that not only connects with outdoor enthusiasts but also with consumers in general, who are looking for something new and fresh. Spring 2013 continues this approach, the result of our ongoing conversations with athletes around the world that provide input to our designers.”

Developed for outdoor athletes looking for a light, stable and, at the same time, fast hiking boot, the terrex fast r uses a rubber compound on the outsoles that was developed with category leader Continental rubber, increasing traction by 30 percent. The fast r, with its proprietary 3D FORMOTION, is designed to excel during controlled descents, while the shaped heel cap provides an excellent fit for greater stability.

“adidas Outdoor provides us with a fresh offering,” said Will Manzer, CEO of Eastern Mountain Sports. “The brand identified a sweet spot where there was a void and has found great success. Our customers appreciate the focus on technical design, but also like the lifestyle appeal. We were the first outdoor retailer to buy the Boat CC Lace and have seen a great reception.”

The colorful, versatile Boat CC Lace combines superior function and style for kayaking, sailing and other water sports applications. Its proprietary outsole features the adidas Drainage System (a.D.S.) and TRAXION® sole for wet and slippery conditions. A CLIMACOOL® upper provides moisture transport and enhanced ventilation, while an EVA tongue enhances fit and comfort.
Other styles that are exceeding forecasts at retail are the fast x series and the award winning Hydroterra Shandal, which recently won an Outdoor Industry Award at the Outdoor show in Friedrichshafen, Germany, on July 12.


About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.


Related

Gore Seeing Strong Momentum With GORE-TEX® Active Shell

ELKTON, Md. (August 2, 2012) -- W.L. Gore & Associates (“Gore”) (www.gore.com), inventor of GORE-TEX® high performance fabric technologies for comfort and protection, is seeing strong momentum around GORE-TEX® Active Shell with retail buyers, as well as consumers looking ...read more

adidas Outdoor Hydroterra Shandal Wins 2012 Outdoor Industry Award

FRIEDRICHSHAFEN, GERMANY (July 2012) – For the fourth year in a row, an adidas Outdoor footwear style has won a coveted Outdoor Industry Award, given at the Outdoor show in Friedrichshafen, Germany, on July 12. The 2012 adidas Outdoor winner was the Hydroterra Shandal, a ...read more

Screen Shot 2015-07-30 at 10.25.05 AM

adidas Outdoor Footwear Styles for Spring/Summer '16

Additions to the adidas Outdoor High-Performance terrex Line include the Much-Anticipated X-KING, as well as the Climacool Voyager Water Shoe Hiker Los Angeles (July 30, 2015) – adidas Outdoor will unveil new footwear styles from its terrex line at Outdoor Retailer Summer Market, ...read more

Screen Shot 2016-01-12 at 11.09.23 AM

adidas Outdoor Expands Performance Footwear Line with More Athletic, Multi-Sport Styles for Fall/Winter 2016

Hiking, Trail Running, Climbing, Mountain Biking and Snow Sports Footwear Showcases Enhanced Grip, Lightweight and Durable Materials LOS ANGELES (January 12, 2016) – Building upon the growing consumer demand for versatile, adaptable footwear, adidas Outdoor, the athletic brand in ...read more

adidas Outdoor Expands Partnership with OIWC

LOS ANGELES, CALIF. – adidas Outdoor, the athletic brand in the outdoors with highly focused performance footwear and apparel for men and women, is reinforcing its support of women in the outdoor community through its expanded partnership with the Outdoor Industry Women's ...read more

adidas Outdoor Wins Backpacker Editors' Choice Snow Award

adidas Outdoor has been honored as a recipient of a 2011 Backpacker magazine Editors' Choice Snow Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance. ...read more

adidas Outdoor Athlete Sasha DiGiulian Named 2012 Arco Rock Legend

adidas Outdoor athlete Sasha DiGiulian, 19, was recognized with an Arco Rock Legends Award in Arco, Italy on August 31, honoring the absolute best in world climbing. The Alexandria, Va., native, who achieved two 9a redpoints and an 8b+ onsight in 2012, received the Salewa Rock ...read more

adidas Outdoor Partners with Next Generation of Top U.S. Climbers

adidas Outdoor, an apparel and footwear line for the outdoor athlete launched in the U.S. last January, today announced it is adding two top-ranked U.S. female climbers to its team of sponsored athletes, World Champion Sasha DiGiulian, 18, and Junior Champion climber Natalie ...read more

World-Class Climber Kevin Jorgeson Joins adidas Outdoor Athletes

World-Class Climber Kevin Jorgeson Joins adidas Outdoor Team of Athletes LOS ANGELES (February 20, 2013)- adidas Outdoor, the athletic brand in the outdoors, today announced its latest athlete partnership with professional climber Kevin Jorgeson. The 28-year-old is best known for ...read more