adidas Outdoor Names Three Eastern Seaboard Agencies

In support of its entry into the U.S. outdoor market, adidas Outdoor announces the appointments of three sales agencies on the eastern seaboard.
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LOS ANGELES, Calif. (November 12, 2010) – In support of its entry into the U.S. outdoor market, adidas Outdoor announces the appointments of three sales agencies on the eastern seaboard: East Coast Action Sports will handle the mid-atlantic, Evolve Sales & Associates will cover the southeast and Hawk Associates will manage the northeast.

Veteran representative John Phaneuf of East Coast Action Sports, located in Southbury, Conn., brings a background of high-tech apparel and footwear to adidas Outdoor. “The success of this brand in Europe gives me great confidence as I introduce it to my retailers,” said Phaneuf.

Brad Decker and Bryan Sheridan joined forces creating a new four-person agency now called Evolve Sales & Associates, located in Norfolk, Virginia. “We felt the 10-state southeast territory required a joint effort to accomplish the task,” said Decker. Decker and Sheridan are joined by Ryan Genua and Chris Sadler. All four have been active in outdoor, ski and sporting goods.

Hawk Associates, located in York, Maine, is a three-person group with a proven track record with the outdoor, footwear, run, bike, and sporting goods channels of distribution. Doug Hawkins, Matt Ronca, and Jennifer Bresnahan comprise the agency. “We are a good match for the athletic style of the adidas Outdoor products,” said founder Doug Hawkins.

adidas will debut its line of footwear, apparel and accessories to the U.S. outdoor market at the Outdoor Retailer Winter Market this January with The collection will be available in the U.S. at selected Outdoor specialty retailers starting fall 2011.

Long-time adidas partner agron, inc. is the official and exclusive distributor for adidas Outdoor products in the U.S.

East Coast Action Sports
John Phaneuf
467 Patriot Rd.
Southbury, CT 06488
(203) 262-6857

Evolve Sales & Associates
Brad Decker
716 Massachusetts Ave.
Norfolk, VA 23508
(757) 961-8456

Hawk Associates
Doug Hawkings
PO Box 768
4 Cider Hill Meadows
York, ME 03909
(207) 363-1326

About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without supplemental oxygen in 1978.

That tradition continues today with products influenced by Messner as well as Alexander and Thomas Huber. The Hubers are the extraordinary brothers who made the first free ascent of Eternal Flame, (5.13a), on the Trango Tower in Pakistan.


Contact: Shelley Senai
781-639-4924, Ext. 112