ADIDAS Outdoor Named Title Footwear Sponsor For Audi Power Of Four Trail Run Aug. 5-6 In Partner With Aspen Skiing Company

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As Part adidas Outdoor will have onsite presence through the event

Los Angeles, CA

adidas Outdoor, the athletic brand in the outdoors, was named title footwear sponsor of the Audi Power of Four Trail Run Series, the summer event of the winter Power of Four Ski Mountaineering Race, in collaboration with Aspen Skiing Company, Aug. 5 - 6, 2017. The event is a premier endurance race series utilizing the scenic and challenging terrain of each of the four Aspen Snowmass mountains. Each race is designed to test the limits and skills of both elite and recreational athletes. As part of this sponsorship, adidas Outdoor will have onsite presence throughout the event including brand activations at the start and finish.

“This partnership expands upon our strong relationship with the city of Aspen,” said Greg Thomsen, managing director, adidas Outdoor U.S. “We are delighted to partner with Aspen Skiing Company. We all know Aspen for its amazing skiing, but its running trails share equal status. Aspen is a world destination for outdoor pursuits year-round. It is an ideal venue for adidas Outdoor to showcase its trail running footwear and apparel. With our trail running category continuing to explode in the U.S. Aspen’s scenic, winding trails are perfect for putting our technical trail shoes through their paces.”

The event’s signature race is a challenging 50K Ultra. It covers the four Aspen Snowmass mountains, Aspen Mountain, Highlands, Buttermilk and Snowmass, utilizing a mix of singletrack and dirt road. The event also offers a 25K race along the famed Government Trail covering Buttermilk and Snowmass mountains, a 10K on Snowmass Mountain, and a Vertical K race up Aspen Mountain. Registration for all four trail runs is open, visit here.

For the 50K race, the first male and female finishers will be awarded $1,000, second place will receive $500 and $250 for third place. The first male and female finishers in the 25K race will be awarded $300, second place will win $125, and third place $75.

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Vertical K’s first place finishers will win $150, second place finishers will receive $60, and $40 for third place. Other awards, such as adidas Outdoor gift cards for top three winners of each race, will be provided for winning participants. All participants will receive an adidas Outdoor bag with promotional items.

About Aspen Skiing Company

Aspen Skiing Company operates the four mountains in the Aspen Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen Snowmass. The area offers unparalleled nightlife and off-slope activities, as well. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (5 kilometers from Aspen) and Eagle County Airport (EGE) (112 kilometers from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at aspensnowmass.com.

About adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

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