adidas Outdoor Athletes Mayan Smith-Gobat and Libby Sauter Set Women's Speed Record Climbing The Nose Route on El Capitan

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ADIDAS OUTDOOR ATHLETES MAYAN SMITH-GOBAT AND LIBBY SAUTER SET WOMEN’S SPEED RECORD CLIMBING THE NOSE ROUTE ON EL CAPITAN

LOS ANGELES (Oct. 31, 2014) – adidas Outdoor (www.adidas.com), the athletic brand in the outdoors, announced today its athletes Mayan Smith-Gobat and Libby Sauter set the women’s speed record climbing The Nose, an iconic, extremely exposed route on El Capitan (3000’ vertical face) in Yosemite National Park, Oct. 31, 2014. They climbed the route in four hours and 43 minutes, beating their previous record of five hours and two minutes, which they set Oct. 28, 2014.

“Mayan and Libby are very skilled and determined and have trained very hard to break their own record again, which was already a truly amazing feat,” said Greg Thomsen, managing director adidas Outdoor US. “We could not be more proud of them and this additional accomplishment coming just three days after breaking their past record shows their great talent and passion. 

The summit of The Nose stands at 3,000 feet and was first ascended in 1958 by a team of climbers, including Warren Harding, Wayne Merry and George Whitmore. This ascent took 45 days, and is considered a historic event in modern rock climbing. The Nose is considered to be the most famous rock climbing route in North America, and the first one-day ascent was completed in 1975 by John Long, Jim Bridwell and Billy Westbay.

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About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

Contact: Kristen Bujold, kristenb@cgprpublicrelations.com, 781-639-4924 Ext. 115

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