adidas Outdoor Athlete Sasha DiGiulian Named 2012 Arco Rock Legend

adidas Outdoor athlete Sasha DiGiulian, 19, was recognized with an Arco Rock Legends Award in Arco, Italy on August 31, honoring the absolute best in world climbing.
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adidas Outdoor athlete Sasha DiGiulian, 19, was recognized with an Arco Rock Legends Award in Arco, Italy on August 31, honoring the absolute best in world climbing. The Alexandria, Va., native, who achieved two 9a redpoints and an 8b+ onsight in 2012, received the Salewa Rock Award for her influence on sport climbing over the past year. The Arco Rock Legends Awards are referred to as the “Oscars of Climbing.”

“This year has truly been an incredible one for myself personally and in developing my climbing career,” said Digiulian. “Through my travels and work with some amazing climbing peers, friends and idols, I've tried to focused on goals that inspire me and push my limits. To be recognized on the same platform as my fellow nominees is a great honor, and this Rock Legends Award is something I will cherish forever.”

Past Arco Rock Legends include Chris Sharma, Josune Bereziartu, Adam Ondra and Patxi Usobiaga. Determined by an international judging panel of more than 20 media outlets from 14 countries, the Rock Legends Awards started in 2005 and are given during the Rock Master Festival in Arco, Italy.

DiGiulian is currently first in the world ranking for Female Outdoor Sport Climbing, Pan-American Champion and U.S. women's National Champion. She recently started her freshman year at Columbia University in New York.

adidas Outdoor, the athletic brand in the outdoors, is designed to meet the needs of the new generation of outdoor athletes, like DiGiulian, with a focus on light and fast activities. DiGiulian is part of a global team of athletes that participate in product development.


About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.


Contacts: Eleanor Sachs, CGPR
Eleanor@cgprpublicrelations.com, 781-639-4924

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