Los Angeles, Calif., November 18, 2013 – adidas Outdoor, the athletic brand in the outdoors, today named Pursuit Brand Equity Group as its new sales agency for New England. Led by founders Adam Casey and Jonathan Vinet, Pursuit, which has deep roots in the core outdoor market, will continue to focus on specialty retailers in the North East.
“Adam and Jon have the experience, focus and dedication to truly build brand equity with outdoor retailers,” said Larry Harrison, director of sales, adidas Outdoor U.S. “They understand our core consumer and the benefits our technical footwear and apparel can bring to their outdoor adventures. They’ve already hit the ground running.”
Pursuit Brand Equity Group has more than 20 years of combined experience serving premium brands in the outdoor industry. The agency maintains its central office and 1,400 square-foot showroom space in the Newmarket Mills, Newmarket, N.H.
“There is amazing opportunity for the adidas Outdoor brand in New England,” said Vinet. “With the technical performance elements the adidas brand brings to its gear, along with the young, fresh design of the products, we’re looking forward to helping retailers attract that next generation of outdoor enthusiasts.”
Since launching in the U.S. in the fall of 2011, adidas Outdoor has found success selling specialty outdoor retailers across the country.
About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.
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