adidas Athlete Sasha DiGiulian First American Woman to Complete 5.14d

adidas Outdoor athlete Sasha DiGiulian, 18, achieved the most difficult documented climb by a North American woman on October 15, when she completed “Pure Imagination” in Kentucky’s Red River Gorge, a 5.14d grade 9a climb.
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adidas Outdoor athlete Sasha DiGiulian, 18, achieved the most difficult documented climb by a North American woman on October 15, when she completed “Pure Imagination” in Kentucky's Red River Gorge, a 5.14d grade 9a climb, in only six attempts. Pure Imagination was first climbed by American Jonathan Siegrist last November, 2010.

“I never really anticipated completing this on my sixth try,” said Digiulian. “I approached Pure Imagination with a different mind set than anything else I've ever tried because I've never attempted this hard of a route before. This past year, I've tried to focused on routes that inspire me and look beyond the numbers, which I think can serve as limiting and intimidation factors. My goal is to approach a route by first appreciating its pure, natural aesthetic versus its grade.”

DiGiulian has been climbing for the past 11 years. At the present time she is first in the world ranking for Female Outdoor Sport Climbing, winning first place overall at the IFSC Climbing World Championships in Arco, Italy, this summer. She is also the current Pan-American Champion; the U.S. National Champion, female division; and undefeated Junior Continental Champion, female category.

adidas Outdoor, launched in the US last January, is designed to meet the needs of the new generation of outdoor athletes, like DiGiulian, with a focus on light and fast activities. DiGiulian is part of a global team of athletes that participate in product development.

About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.

Contacts: Eleanor Sachs, CGPR
Eleanor@cgprpublicrelations.com, 781-639-4924

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