adidas Athlete Sasha DiGiulian Dominates PanAmerican Championships

adidas Outdoor athlete Sasha DiGiulian, 20, continued her success at the PanAmerican Championships this past weekend in San Juan de Los Morros, Venezuela, taking three gold medals in the bouldering, sport climbing and overall individual categories.
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Los Angeles, Calif. (November 14, 2012) – adidas Outdoor athlete Sasha DiGiulian, 20, continued her success at the PanAmerican Championships this past weekend in San Juan de Los Morros, Venezuela. Taking three gold medals, in the bouldering, sport climbing and overall individual categories, DiGiulian preserved her title as a PanAmerican Champion since she first competed in the event at age 11 in 2004.

“After taking six complete weeks off due to injury, I eased myself back into training, and couldn't be more grateful that my patience paid off,” said DiGiulian. “Being on the sidelines was tough, so I was incredibly excited to be a part of this global event that I've participated in for so long. Now, I have earned my spot at the 2013 World Games and look forward to more competitions next year.”

DiGiulian is currently first in the world ranking in the female outdoor sport climbing category and is the U.S. women's national climbing champion. She is in her freshman year at Columbia University in New York, studying creative writing with a business concentration, hoping to apply her classwork in the sports marketing field upon graduation.

adidas Outdoor, the athletic brand in the outdoors, is designed to meet the needs of the new generation of outdoor athletes, like DiGiulian, who pursues light and fast activities. DiGiulian is part of a growing global team of athletes that participate in worldwide competitions in addition to providing insights in product development.

About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.


Contacts: Eleanor Sachs, CGPR
Eleanor@cgprpublicrelations.com, 781-639-4924

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