FOR IMMEDIATE RELEASE
Contact: Beth L. Cochran
ACME UNLEASHES NEW DUAL ACTION BRAND
PR ENGINE: BETH COCHRAN SERIES 1X
Bozeman, Montana--After years of rigorous product development, ACME announces the release of a well-seasoned, thoroughly tested, durable, dependable, occasionally silly, 4-ply, water-resistant, cold-weathered, world-traveled, red-bull-swilling Public Relations Director,
Like many in her category, Beth Cochran is tough, savvy and athletic. What tends to set this director apart from many others is that she is also talented in design. The left side of her brain has been known to generate award winning design while, the right part of her brain simultaneously functions to support strategic cunundrums, unusual suggestions and a million ways to get around naysayers. One might say she has found the ideal distribution channel for her 'gift of blarney.'
Cochran is a versatile product, offering creative solutions in harsh and demanding environments. Variable economic conditions and unreliable winds have honed Cochran's multitasking functions. In a single bound, she can run excel spread sheets, project budgets, circulate press releases, get to a photo shoot, return editors' phone calls, run laundry, book media trips, present at sales meetings, make her conference call-then call her mom, yell at the dog and still produce cool brand direction and innovative sales ideas while occasionally telling the one joke she can remember. Cochran has been featured in trade journals, worked as conference coordinator and has been a seminar speaker. Favorite topics are youth initiatives and reaching the younger active segments, as well as women's related marketing.
The primary benefits to the end user include: versatility, travel, putting up with @!*?, and a strong ability to sit at the computer for long hours at a time. This product can with stand criticism and can (pretty much) automatically adjust work patterns to suit desired conditions. Product durability has both proven to endure with success, 2500 miles on a bike in 8 weeks, with no sag wagon and only $10 to get by on. Product rinses well, dries fast and does not retain odors. And still, Cochran Series 1X washes up fresh every time, ready for new abuse.
Cochran has been in R&D long enough to know better, short enough to still love her market and just the right amount of time to still respect the people in it.
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