Steamboat Springs, Colo. (May 10, 2017) — Today, Smartwool announces acclaimed industry pioneer, Scott Bowers, will join the brand as Vice President of Sales, effective immediately. Bowers will oversee all global wholesale, retail and e-commerce sales efforts for the brand.
“Drawing talent the caliber of Scott’s speaks volumes about the quality of this brand,” stated Travis Campbell, president of Smartwool. “He brings decades of experience in a variety of capacities and has helped to build some of the world’s most iconic, global brands. He is a dynamic leader who will help Smartwool realize its full potential.”
Recognized by Sporting Goods Business as a pioneer of the action sports movement and Advertising Age Top 100 Marketers of the Year, Scott brings a wealth of experience to the Smartwool® brand. He spent 27 years of his career building one of the most iconic sports and lifestyle brands in the world, Oakley.
As Chief Marketing and Digital Officer, he served as the brand steward with global responsiblity for leading brand identity, worldwide marketing strategies, e-commerce and sales demand creation building a company from its infancy to over one billion dollars in revenue.
More recently, he was a founding partner with Project-Aspen, a brand transformation & strategy consultancy, assisting companies such as The North Face, Wheel Pros, Faraday Future, Scott Sports, Lamborghini, and Black Diamond Equipment to unlock their true potential. Prior to that he was Chief Marketing Officer at Wheel Pros and Factory Design Labs respectively. He has also held board positions with Black Diamond Equipment and Surf Industry Manufacturers Association.
“Without a doubt, Scott will be a phenomenal cultural fit. He has a passion for the mountains and all the activities they offer, especially cycling, skiing, hiking and fly fishing,” explained Campbell.
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Based in Steamboat Springs, Colorado, Smartwool is a 24-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto www.smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool.