DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency who has serviced the outdoor industry for 20 years, announced today that the Agency has now earned a Certified B Corporation® status.
Scream Agency joins a global movement of 2,000 Certified B Corps across 120 industries in 50 countries with one goal – to redefine success in business by being a force for good™. The Agency is in good company with other certified B Corps in the outdoor industry including Patagonia, Cotopaxi, United By Blue, OluKai, and Miir – all whom helped inspire the agency to undergo the B Impact Assessment.
Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification dovetails well into the timing of the Agency’s 20th anniversary this year inspiring a new tagline: Be seen. Be heard. Be good.
“Being good has always been part of our brand DNA,” explained Founder Lora Ledermann. “Scream Agency has been proud partners of the outdoor industry since 1997 and it was important to us to reach for this new B:Corp standard and put our purpose and mission to ‘be good’ to work. More brands need to step forward with CSR initiatives to make a bigger impact for our people and planet. Hopefully we can help more companies to join us in this B:Corp movement.”
Over the past 20 years, Scream Agency has worked with a number of outdoor brands including Sierra Designs, Nalgene, Mountainsmith, Optic Nerve, Sherpani, Polar Explorer Eric Larsen, Toad & Co., Ollydog, Pearl Izumi, Ultimate Direction, Redfeather Snowshoes, Havana Joe Shoes and Wolverine Worldwide.
About Scream Agency
Scream Agency, LLC, a Certified B Corporation®, was founded in 1997 as a full-service creative, advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream Agency’s capabilities include creative services, advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
- Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
- Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
- Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
- Inspiring millions to join the movement through compelling storytelling by B the Change Media.
For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.