90-Day Fitness Challenge helps Canadians get fit

After reviewing the Ipsos Reid Survey findings, Fitness Town created a 90-day Challenge to support people to live a healthy and fit lifestyle and be motivated by a community of fitness enthusiasts.

Reboot those New Year’s resolutions: Jumpstart a stalled fitness program with the Fitness Town 90-day Challenge

March 22, 2010, (Vancouver, B.C.) – Did you make a new year’s resolution to get in shape? We’re ten weeks into the year and if you feel like you’ve already failed, you’re not alone. Studies have shown that it takes about four weeks to form a new habit and following the excesses of the holiday season it can be even more difficult. By the beginning of March, most have failed to maintain a program and many people will wait the rest of the year to try again. It’s time to break the cycle - by getting on it.

An Ipsos Reid online poll conducted on behalf of Fitness Town Canada at the beginning of the year revealed that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Overall, about one-quarter (24%) of British Columbians and Albertans made a New Year’s resolution last year regarding their fitness or healthy lifestyle. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution said they were still sticking to it.

Among those who stopped keeping their resolution, the top reasons cited were a “lack of motivation” (51%) and a “lack of time” (25%). The top motivations for continuing with their resolution would be “having a regular schedule/program created for me” (47%) and “having personal support such as a trainer or nutritionist” (38%). Other motivations mentioned include “having better equipment” (13%) and “more knowledge about fitness/working out” (11%).

With spring in the air, it’s time to get started all over again. Overall, 55% of British Columbia and Alberta residents report having at least one type of fitness equipment in their home, with the most common types of equipment including free weights (29% of all residents have at home), a treadmill (21%) and a stationary bike (15%). Albertans (63%) are more likely than BC residents (49%) to have at least one piece of home fitness equipment.

After reviewing the Ipsos Survey findings, Fitness Town created a 90-day Challenge to support people to live a healthy and fit lifestyle and be motivated by a community of fitness enthusiasts. The Fitness Town team has put together the program for three levels of fitness for people in Vancouver and Edmonton for only $20 registration fee and all proceeds go to charity. The Fitness Town team has selected six charities to support and each Challenge participant can select the charity to support upon registration.

“I am excited our Fitness Town Challenge will ignite people to get fit and live a healthy lifestyle with our support. Helping people get fit is THE reason we do what we do.” ~James Newman, CEO, Fitness Town

About Fitness Town

Fitness Town specializes in supplying the home and commercial markets with mid to high-end fitness equipment and accessories. With eight stores across British Columbia and Alberta, Fitness Town prides itself on providing an unparalleled selection of brand name equipment, accessories, supplements and educational materials for customers at all levels of fitness. For more information on Fitness Town, please visit www.fitnesstown.ca.

These are some of the findings of an Ipsos Reid online poll conducted between December 17 and 23, 2009. For this survey, we interviewed 1,551 adults (802 in British Columbia and 749 in Alberta) from Ipsos' Canadian online panel. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population in British Columbia and Alberta according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size (n=1,551) and a 100% response rate would have an estimated margin of error of +/-2.5 percentage points, 19 times out of 20 of what the results would have been had the entire population of adults in BC and Alberta been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.


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