86 Companies will make their debut at the Snow Show

86 COMPANIES WILL MAKE THEIR DEBUT AT THE SNOW SHOW Some are new to SIA, others are circling back – all are heading to SIA’s Snow Show in January

Some are new to SIA, others are circling back – all are heading to SIA's Snow Show in January

McLean, VA (November 18, 2009) – One of the greatest moments for any trade show attendee is unearthing that new product or new-to-the-industry company. Savvy retailers also know it's important to keep their shop fresh with new products and interesting brands to keep customers coming back through their doors. Luckily at SnowSports Industries America's first-ever Snow Show at the Colorado Convention Center (Jan 28-31) in Denver there will be plenty of fresh faces and new stories down every aisle.

“For MANIC Snow there was never a second thought about exhibiting at SIA. We had been attending the Show for years. So, when we got our binding the way we wanted it, we knew that the SIA Snow Show was the only place for us to introduce our company to the industry,” commented Brett Curtis of Manic Snow.

“New companies take risks and provide the retailers with fresh ideas and excitement – they shake it up and keep things interesting year after year,” said David Ingemie, president of SIA.

With 86 companies making their SIA debut, we couldn't possibly highlight all the new products and companies in one press release. The following companies can be seen, heard and experienced at the SIA Snow Show in January:

ABS Avalanche Rescue Devices
Adventure Eye Video Systems
Base Camp
Bausch and Lomb

Bond Clothing Inc
Bonnier Mountain Group
Briko North America
Buzrun Snowboards
CenterStone Technologies, Inc.
CoVelo Clothing Inc
Crescent Moon Snowshoes
Dohm-Icebox LLC
Eagle Products, Inc.
elope, Inc.
Expand A Sign USA
Eyewars Inc
Flying Tex
Freewind Sports Co Ltd
Girl Powder, Inc
High Point Ventures
Implus Footcare LLC
Inverno Women
Kastle GmbH
Kneissl North America LLC
Kwik Tek, Inc.
Magic Potion
Mariner Business Solutions
MBS Mountainboards
MFD Bindings
Minus 33 Merino Wool Clothing
Molehill Mt. Equipment, Inc
Mount Tec Gloves
Mountain Menace
Native Eyewear
New Wave Enviro Products
Optimal Furs, Inc.
Pinnacle Designs
Racer USA
Railyard Rails
Rayskin LLC
Real Earth Products LLC
Recon Instruments Inc
S4 Optics
Sans USA
Sick Stickz
Snowcraft Industries
Snowell North America
Spark R&D
Starr Surf Skis LLC
Sun Company Inc.
Surface Skis
Swivler Inc.
The Original Muck Boot Company
Trikke Tech Inc.
VR2 Distribution Inc
With a Twist
World United Industries Limited
ZipperBack Gloves

For more information on the above brands and a complete list of new Snow Show exhibitors visit, http://siasnowshow.snowsports.org/Exhibitors/NewExhibitors/.

- SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.


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