60,000 SOLE Socks Support Children's Literacy at Vancouver Sun Run

SOLE, manufacturer of performance footbeds, socks and sandals, will be raising money for the Raise-a-Reader program at this year's Vancouver Sun Run 10K on April 20.
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(Vancouver, BC) - Local company SOLE, manufacturer of performance footbeds, socks and sandals, will be raising money for the Raise-a-Reader program at this year's Vancouver Sun Run 10K on April 20. On race day, SOLE, in conjunction with its local retail partners, Alliance Athletics, will be selling its Premium Performance socks at a deeply discounted price, with proceeds of up to $30,000 going to help support children's literacy in British Columbia.

“We've always wanted to participate and support this great event in our home town,” states SOLE founder and president, Mike Baker. “This is a meaningful sponsorship that will truly help some needy kids in our region.”

SOLE Premium Performance Socks feature a technical blend of lightweight and breathable fabrics, instep vents for breathability and an arch band that reduces slippage. They're perfect for running, cycling and overall foot comfort. A two-pack of the socks retails for $17.95, but at the Sun Run, SOLE will be selling the socks for $3. $1 from the sale of each sock pack will be donated directly to Raise-a-Reader.

About SOLE:
SOLE launched its line of simple, supportive, do-it-yourself heat moldable footbeds in 2001. Millions of happy feet later, SOLE extended its expertise in foot health and comfort to a line Premium Performance Socks. In 2008, SOLE launches its Platinum Sandal, which offers unrivaled orthopedic support and comfort. REI, EMS, Red Wing Shoes and thousands of specialty retailers around the world carry SOLE products. For more information on SOLE, go to www.yoursole.com or call 866-235-SOLE.

About Raise-a-Reader
Since 2001, $337,000 has been donated to The Vancouver Sun Raise-a-Reader campaign designed to generate awareness and raise money for children's literacy programs and resources in B.C. The 2008 Sun Run will donate a further $50,000 to this worthy cause.
Since 1997 Raise-a-Reader has raised more than $4.5 million in support of children and family literacy in British Columbia. For more information on Raise-a-Reader and the programs it supports please visit www.raiseareader.com and click on Vancouver's home page.

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