3M Summer OR Booth Overview 2011


3M Collaboration and Innovation on Display
at 2011 Outdoor Retailer Summer Market

The Science of Visibility: No White at Night Presentation
3M, a global leader in innovative visibility research and optical science, will provide an in-depth demonstration on the science of visibility and the myth that it's better to wear white while exercising at night. Glean expert insight from 3M visual scientists and receive a first-hand look at how 3M uses human factors science to help brands create apparel designs that impact the way people train at dusk and dawn.

•Session 1: Thursday, August 4, 4:30 – 5:00 PM
•Session 2: Friday, August 5, 10:00 – 10:30 AM

Presentation will take place at booth: #37053. Refreshments will be served.

3M Booth: #37053
Witness how 3M collaboration, culture and creativity translate into the latest developments in the science of warmth and visibility during this year's Outdoor Retailer Summer Market. Hear from 3M experts on how 3M applies advanced technologies to a broad range of products, from 3Mâ„¢ Thinsulateâ„¢ Insulation to 3Mâ„¢ Scotchliteâ„¢ Reflective Material, to help produce products consumers will find both functional and practical.

•Booth highlights include:
o3M™ Scotchlite™ Reflective Material – See how 3M strategically utilizes the science of visibility to enhance products that allow users to be seen in low light situations
o3M™ Thinsulate™ Insulation – Learn how 3M provides solutions beyond warmth through a new labeling and hang tag system that allows customers and retailers the ability to differentiate advanced, high-performance solutions from conventional applications
o3M Taiwan Fashion Show Video – Witness the versatility and various creative garment designs for 3M™ Scotchlite™ Reflective Material, 3M™ Thinsulate™ Insulation and 3M™ Scotchgard™ Protector
3M™ Scientific Anglers™ and UltraThon™ Insect Repellent – Representatives will be on hand to showcase. Scientific Anglers, which has consistently set the standard in premier fly fishing.

Brands Featuring 3M
Summer Products
•Saucony, New Balance, Brooks, Mizuno, Mountain Hardwear, Harley Davidson, Vizzibl, and more

Winter Products
•Rossignol, Burton , Kappa, Spyder, Quicksilver, Teva, Kjus, L.L. Bean, Columbia, Danner, LaCrosse, Rocky, Wolverine and more

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
3M, Scotchlite and Thinsulate are trademarks of 3M


Colleen Harris
(651) 733-1566

Brandan Orsatti
Cohn & Wolfe for 3M
(212) 798-9724


3M No White at Night Program

NO WHITE AT NIGHT Be Seen With 3Mâ„¢ Scotchliteâ„¢ Reflective Material According to the National Highway Traffic Safety Administration, a pedestrian was killed in a traffic crash every 113 minutes and one was injured in a traffic crash every eight minutes in 2007. Today, as busy ...read more

3M Three Tiered Branding

3M Helps Change the Way People Think About WarmthNew 3M™ Thinsulate™ Insulation branding and merchandising systems offer brands and consumers an easy way to select the right insulation that suits their everyday needsST. PAUL, Minn. –3M™ Thinsulate™ Insulation, the brand ...read more

3M Scotchlite 360° Visibility

NO WHITE AT NIGHT: 360° ENHANCED VISIBILITY ALLOWS CONSUMERS TO BE SEEN FROM NEARLY EVERY ANGLE DURING LOW-LIGHT TRAINING 3M, a leader in research and technology that has helped drive improvements in visibility, now offers its 360° Enhanced Visibility program utilizing 3M™ ...read more

3M Thinsulate Thermal Insoles

3Mâ„¢ Thinsulateâ„¢ Thermal Insoles Enhance User Experience with True PerformanceDesigned For Comfort and Made For WarmthBuilding on 30 years of bringing innovative solutions to premium outerwear, 3Mâ„¢ Thinsulateâ„¢ Insulation, the brand consumers have relied upon to keep them ...read more

3M Sustainability Background

3M -- A Recognized Leader in Sustainability EffortsMore than 35 years ago, 3M made a longstanding commitment to sustainable development. The inception of 3M Pollution Prevention Pays (3P) in 1975 helped 3M integrate environmental solutions into product development, ensuring the ...read more