3M Collaboration and Innovation on Display
at 2011 Outdoor Retailer Summer Market
The Science of Visibility: No White at Night Presentation
3M, a global leader in innovative visibility research and optical science, will provide an in-depth demonstration on the science of visibility and the myth that it's better to wear white while exercising at night. Glean expert insight from 3M visual scientists and receive a first-hand look at how 3M uses human factors science to help brands create apparel designs that impact the way people train at dusk and dawn.
â€¢Session 1: Thursday, August 4, 4:30 â€“ 5:00 PM
â€¢Session 2: Friday, August 5, 10:00 â€“ 10:30 AM
Presentation will take place at booth: #37053. Refreshments will be served.
3M Booth: #37053
Witness how 3M collaboration, culture and creativity translate into the latest developments in the science of warmth and visibility during this year's Outdoor Retailer Summer Market. Hear from 3M experts on how 3M applies advanced technologies to a broad range of products, from 3Mâ„¢ Thinsulateâ„¢ Insulation to 3Mâ„¢ Scotchliteâ„¢ Reflective Material, to help produce products consumers will find both functional and practical.
â€¢Booth highlights include:
o3Mâ„¢ Scotchliteâ„¢ Reflective Material â€“ See how 3M strategically utilizes the science of visibility to enhance products that allow users to be seen in low light situations
o3Mâ„¢ Thinsulateâ„¢ Insulation â€“ Learn how 3M provides solutions beyond warmth through a new labeling and hang tag system that allows customers and retailers the ability to differentiate advanced, high-performance solutions from conventional applications
o3M Taiwan Fashion Show Video â€“ Witness the versatility and various creative garment designs for 3Mâ„¢ Scotchliteâ„¢ Reflective Material, 3Mâ„¢ Thinsulateâ„¢ Insulation and 3Mâ„¢ Scotchgardâ„¢ Protector
3Mâ„¢ Scientific Anglersâ„¢ and UltraThonâ„¢ Insect Repellent â€“ Representatives will be on hand to showcase. Scientific Anglers, which has consistently set the standard in premier fly fishing.
Brands Featuring 3M
â€¢Saucony, New Balance, Brooks, Mizuno, Mountain Hardwear, Harley Davidson, Vizzibl, and more
â€¢Rossignol, Burton , Kappa, Spyder, Quicksilver, Teva, Kjus, L.L. Bean, Columbia, Danner, LaCrosse, Rocky, Wolverine and more
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
3M, Scotchlite and Thinsulate are trademarks of 3M
Cohn & Wolfe for 3M
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