3M Scotchlite 360° Visibility



3M, a leader in research and technology that has helped drive improvements in visibility, now offers its 360° Enhanced Visibility program utilizing 3M™ Scotchlite™ Reflective Material. The 360° Enhanced Visibility concept allows people to be seen from nearly every position – front, back and sideways – so consumers can maintain the same level of activity during early morning and late evening workouts when lighting and visibility are low.

What exactly is 360° Enhanced Visibility?
360° Enhanced Visibility is the latest design approach developed by 3M to help consumers get noticed in nighttime or low-light conditions from nearly every position. 360° Enhanced Visibility provides increased visibility to the wearer in low-light conditions because it requires that 3M™ Scotchlite™ Reflective Material be visible on all sides of the garment or footwear in specific areas and amounts.
Why is 360° Enhanced Visibility important?
Each year, nearly 5,000 pedestrians – or one every 109 minutes – are killed in traffic crashes and 71,000 – or one every seven minutes – are injured in traffic crashes. Of the total accidents and injuries, 65 percent of pedestrian fatalities occur between 6:00 p.m. and 6:00 a.m.*

What are the benefits of 360° Enhanced Visibility?
• Increased visibility from standard reflective material with 360° degree viewpoints that offers a safe and easy way to maintain an active outdoor lifestyle
• Individuals now don't have to sacrifice fashion for increased safety during early morning and late-evening outdoor activities
• Fully integrated with established sneakers, jackets and other outerwear
• Helps enhance the visibility and safety of wearers while elevating brand profile

How do consumers identify which products meet 360° Enhanced Visibility requirements?
Consumers can look for a unique 360° Enhanced Visibility hang tag on apparel and footwear that meets the design requirements.

3M researchers first invented Scotchlite reflective material and applied the reflective sheeting to road signs with material that was much brighter than paint. Years later, the reflective technology migrated to fabrics. To learn more about Scotchlite reflective material, contact your 3M sales representative or visit our website at www.Scotchlite.com.

*Source: 2005 SGMA – Sports Participation Top Line Report U.S. Activities Participation and National Center for Statistics and Analysis (NSCA)

3M and Scotchlite are trademarks of 3M


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