3M Science on Display at 2011 Winter Outdoor Retailer

As a market leader in advanced technology, 3M™ will act as the official sponsor of the SNEWS IN.NEW.VATION Awards, an honor granted to a new, innovative product in the outdoor industry.

3M Know-how Demonstrates the Science of Warmth
at 2011 Outdoor Retailer Winter Market

All Mountain Demo Day – Stay Warm with 3M™ Thinsulate™ Insulation

For more than 30 years, 3M™ Thinsulate™ Insulation has provided warmth and comfort for hikers, climbers, skiers, and snowboarders who take on the elements to tackle the mountain. During the All Mountain Demo Day at this year's OR Winter Market, 3M will set up shop on Solitude Mountain Resort to show outdoor enthusiasts the science inside Thinsulate insulation. Through thermal testing equipment – including a portable thermal imaging gun – 3M will demonstrate how researchers have applied innovation in nonwoven technology to its insulation to help create a superior product that provides the ultimate cold weather protection without the bulk. Enjoy hot beverages, hand-warmers, hats, insoles and other cold-weather items while learning about the science of warmth and Thinsulate insulation.

3M Presents the IN.NEW.VATION Awards

As a market leader in advanced technology, 3M will act as the official sponsor of the SNEWS IN.NEW.VATION Awards, an honor granted to a new, innovative product in the outdoor industry. 3M is sponsoring the awards because it is fundamentally a science-based company whose success stems from its ability to apply its technologies – often in combination – to solve an endless array of real-world customer needs. 3M produces thousands of imaginative products and believes the SNEWS IN.NEW.VATION Awards represent similar dedication to the application of technology among new products. Categories of contestants include: Hard Goods, Technical Apparel, Lifestyle Apparel, Accessories, Footwear, Green award.

3M Booth - #37053

Witness the science behind the latest 3Mâ„¢ Thinsulate Insulation and 3Mâ„¢ Scotchliteâ„¢ Reflective Material products at booth #37053 during this year's Outdoor Retailer Winter Market. From the science of warmth to the science of visibility, 3M's innovative technologies will be displayed and 3M experts will explain how applying these technologies helps produce products consumers will find are both functional and practical.

About 3M

A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.Thinsulate.com and www.Scotchlite.com or follow @3MNews on Twitter.

3M, Scotchlite and Thinsulate are trademarks of 3M

Colleen Harris
(651) 733-1566

Brandan Orsatti
Cohn & Wolfe for 3M
(212) 798-9724