$2,000 Gramicci Clothing Gear Gift Certificate Raffle to the Industry

Gramicci, the renowned climbing and outdoor apparel Company is celebrating its 30th Birthday and will thank its industry by raffling off a $2000 Gramicci Clothing Gear Gift Certificate for anyone who shows up at their Booth #9000 wearing Gramicci!

Gramicci will Celebrate with Champagne, Live DJ, Free Commemorative Camura DT And Senna Tee Shirt and Retrospective Photographic Display Booth #9000

AGOURA HILLS, Calif., July 26th, 2011 — Gramicci, the renowned climbing and outdoor apparel Company is celebrating its 30th Birthday and will thank its industry by raffling off a $2000 Gramicci Clothing Gear Gift Certificate for anyone who shows up at their Booth #9000 wearing Gramicci. You have three days to come by and register to win. You do not have to be a retailer, but you do have to be a Gramicci Head!

Ryan Hudson (below) – a Gramicci sponsored athlete and graduate of the Outdoor Outreach program is just that, a certifiable Gramicci Head! Join Ryan and the Gramicci gang and help them celebrate 30 years in the Outdoor Industry.

The Gramicci Booth #9000 will be packed with celebration events at the Outdoor Retailer Show. A NEW Fiat 500 thank you car raffle registration will kick off the festivities. In addition, there will be a commemorative 30 Year Tee shirt give-a-way, rock the house, champagne, open bar and a lot of toasting for three consecutive days from 4-6 pm .

Gramicci will be accepting donations for both the collectors' performance tees, as well as the car raffle. All donations will go directly to Outdoor Outreach, Gramicci's long standing beneficiary. Outdooroutreach.org

Everyone is invited to come register to win - for FREE, and also celebrate and make some noise!

Amidst all this action , Gramicci is launching a ground breaking new collection G-Movement. Both the $2,000 Gramicci Clothing Gear Gift Certificate and Fiat 500 CAR RAFFLE will ensure they get a chance to come and see the new collection. The Fiat 500 Car will only be in booth #9000 until Friday evening, August 5 when the lucky winner will announced at 5:30 pm and just after, driving it away. There will be a duplicate Fiat 500 on display all four days of the show outside in the South Plaza.

The $2000 Gift Certificate drawing will take place DAY 3, August 6th at 5:30 pm in the Gramicci Booth . You must be present to win. Join the party and win.

“We want to invite everyone to come join in the celebration of our 30th birthday. We got here because of our many friends/dealers/and peers. This is our way of showing our appreciation for the business our dealers have given Gramicci over these thirty years. To make it fun we are asking these same people to come into the booth wearing Gramicci and in return we will be giving them a chance to win $2000 of Gramicci. And for our dealers only the Fiat 500 is a perfect car to give-a-way . It's very cool, Italian, award winning and definitely not the norm in cars. It is also a way for us to reconnect with dealers that have not seen our new products for some time. " Marty Weening, President of Gramicci.

The FIAT 500 Live Car Raffle will build over 2 days and culminate in a drawing for the car at Booth #9000 at 5:30 pm Friday, August 5. There will be Champagne, Bar, and great music. The $2000 Gramicci Gear Raffle drawing will be Saturday at 4:30 pm. Must be present to win. Booth #9000, at the Summer Outdoor Retailer Show at Salt Lake City Salt Palace, August 3rd-5th, 2011.

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About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pant and short. Thirty years later Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide-free, certified organic and hemp blend that naturally produces higher levels of moisture management, breathability and body temperature regulation than familiar synthetics or the new performance cottons that are treated with environmentally harmful chemicals. Gramicci is deeply committed to greener manufacturing. It is developing and adopting new standards of manufacturing that substantially reduce its impact on the environment by using less water and energy. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and a zero-tolerance child labor policy. For more information visit www.gramicci.com

Media Contacts: Beth Cochran, What's Up PR (406) 579-7909, cochran@whatsuppr.com