180s Revamps Company Focus, Largest Product Launch In Brand History

With the largest product launch in its history, its debut of performance winter apparel, 180s (www.180s.com), is setting the tone for future growth at this year’s Outdoor Retailer Winter Market.

Media Contact:
Chantal O'Connell, CGPR
781-639-4924, Ext. 115


Expanded Design, Sales, and Marketing Teams Support Growth into Year-Round Offerings; Biggest Consumer Campaign Debuts in January

BALTIMORE, Md. (Dec 23, 2012) – With the largest product launch in its history, its debut of performance winter apparel, 180s (www.180s.com), pioneer of Tec Touch™ technology for gloves and patented Ear Warmer design, is setting the tone for future growth at this year's Outdoor Retailer Winter Market. Not only is the company introducing proprietary QuantumHeat™ thermal performance technology, but is also unveiling its largest U.S. consumer marketing campaign. In addition, 180s has bolstered its product, design and sales teams and significantly invested in its technology development for year-round product offerings targeted at performance athletes.

"180s is changing the way it does business," said Lester Lee, CEO of 180s. "We have always been about pushing innovation, but now we are taking that focus to another level and applying this to year-round products that address the performance needs of committed athletes. Expect to see more technology introductions that enable athletes to achieve their best. We have ramped up our product technology team, our sales teams and heavily invested in technology development. Lastly, our marketing initiatives this year will be our most comprehensive effort to speak directly to consumers since the company was founded.”

180s QuantumHeat uses thermal performance technology to convert body heat, moisture and natural infrared rays into thermal energy. QuantumHeat includes smart moisture management fibers that work to continuously absorb 100 percent of sweat every two seconds, as well as a technical fabric composition that delivers warmth and freedom of movement without bulk. This technology will be featured in base layers, jackets, vests, arm and leg sleeves, gloves, ear warmers, hats and socks for Fall '12.

For its consumer marketing campaign, 180s has invested significant resources that will include TV, print, and expanded online visibility, as well as experiential marketing and event sponsorships, all speaking to the outdoor athlete.

180s has added product, sales and marketing veterans: Terry Snider was named vice president of sales; Anthony Melzi is 180s' new national sales manager, and Sue Torralba is the team's new marketing manager. Snider, Melzi and Torralba will play a pivotal role in continuing to evolve 180s into a four-season company, providing solutions to athletes.

“Our strong team is what's behind 180s' continued success and will be the most critical element to our future,” continued Lee.

About 180s, LLC:
Baltimore-based 180s introduced the original behind-the-head ear warmers in 1995. Since this initial and highly successful innovation, the company has branched into performance gloves, apparel and accessories for an active lifestyle. 180s performance empowers the athlete to keep training year round no matter what the weather conditions. With technical innovation and intelligent design featuring in all of their products, 180s is committed to designing innovative products that create better solutions to solve real problems encountered by real athletes. With nearly 80 patents and patents pending, 180s products are technical, stylish and far from ordinary.



Birki's Increases Focus on Outdoor Enthusiasts

BIRKI'S FOOTWEAR INCREASES FOCUS ON OUTDOOR ENTHUSIASTS WITH PERFORMANCE TECHNOLOGY NEW MANAGEMENT, AND EXPANDED MARKETING Active Recovery™ System and Dynamic Footbed Cornerstone of Technical Approach NOVATO, Calif. (August 2, 2012) – With the most comprehensive product ...read more

180s Launches New Interactive Website

Baltimore, MD (October 11, 2007) 180s, a brand committed to creating intelligently designed outdoor gear and accessories for men, women and children, is pleased to announce the launch of their new and improved website, www.180s.com. Developed by renowned Baltimore-based digital ...read more

180s Appoints Xero Seasons, Inc. as Canadian Sales Agency

180s® (www.180s.com), a leading manufacturer of year-round innovative performance apparel and accessories, named Calgary-based Xero Seasons, Inc., as its new Canadian master agency. Effective immediately, Xero Seasons, Inc., will work with 180s' international sales group to ...read more

180s Names New VP of Sales and National Sales Manager

Media Contact:Eleanor Sachs, CGPR781. 639. 4924Eleanor@cgprpublicrelations.com180s Names New VP of Sales and National Sales Manager; Expands Marketing TeamDecember 8, 2011 – 180s, a leading brand of innovative accessories and performance wear, has announced the addition of ...read more

Peak Design Becomes the 2nd Largest Crowd-Supported Brand in History

Company’s Largest Crowdfunding Yet Closes at $6.5M with Over 26,000 Supporters San Francisco, CA (Sept 14, 2016) — With the conclusion of their latest crowdfunding effort, Peak Design—makers of essential carrying equipment and innovative camera accessories— ascended to new ...read more

180s, Awarded Licensing Priviledges For NHL In U.S.A and Canada

For more information, contact: Taryn Westerkamp/CGPRtaryn@cgprpublicrelations.com781.639.4924 ext. 118 180s, LEADING WINTER ACCESSORIES BRAND, AWARDED LICENSING PRIVILEGES FOR NHL IN U.S. AND CANADA BALTIMORE, Md. (October 5, 2009)- 180s (www.180s.com), a leading brand of ...read more

Li-Ning, Third Largest Sports Apparel Company in the World, Officially Rolls Out Brand to the U.S. Market

CHICAGO --Li-Ning, a leading athletic footwear and apparel company founded by Chinese Olympic medal-winning gymnast Li Ning, strengthened its position in the U.S. market today with the full rollout of its Digital Li-Ning brand website, which includes new styles for men and women, ...read more

180s Announces Management Changes

Media Contact:Taryn Westerkamp, CGPR 781-639-4924taryn@cgprpublicrelations.com180s ANNOUNCES MANAGEMENT CHANGES; JAY WILKINS PROMOTED TO COO, SHELLEY FOLAND PROMOTED TO DIRECTOR OF SALESSenior Team Prepares for Olympics, New Licensing Agreements, Launch of Proprietary Technology ...read more

180s Names Lori Dalaker National Sales Manager

Baltimore, Md. -- 180s, a leading brand of innovative accessories and performance wear including gloves and ear warmers, today announced the promotion of Lori Dalaker to national sales manager. Based in Chicago, Illinois, Dalaker will manage the 180s U.S. sales force of 38 ...read more