180s Launches “Gloves For Addicts” Online Ad Campaign

Facebook-Based Initiative Invites Consumers to Submit Videos Capturing Their Technology Addictions

Contact: Taryn Westerkamp, CGPR
781-639-4924, Ext. 115

BALTIMORE, Md. (November 30, 2009) -- Looking to drive sales during the holiday shopping season of its Tec Touch™ gloves that easily facilitate the use of a cell phone, PDA or MP3 player in the cold, 180s (www.180s.com), today launched the “Gloves for Addicts” program, an online campaign directed at consumers “addicted” to their personal communication tools. The campaign, hosted on www.GlovesforAddicts.com, proclaims that freezing one's fingers while texting can easily be prevented with 180s' proprietary Tec Touch™ technology, enabling people to use personal touch devices without taking off their gloves. The campaign, ending on January 9th, invites consumers to visit the Gloves for Addicts Facebook page and submit videos “confessing their technological addiction,” which are then voted upon by other visitors. The “biggest addict” wins a $300 iTunes gift card, and two runners-up will win a $100 iTunes gift card.

The Tec Touchâ„¢ technology uses fabric pods located on the index finger and thumb, enabling consumers to operate most touch screens. 180s has over 20 styles of gloves for men and women in both lifestyle and performance categories, the widest selection on the marketplace today. Prices begin at $20.

“Our proprietary Tec Touch™ technology illustrates our mission to push innovation,” said Brian Mangione, vice president of sales and marketing at 180s. “This campaign drives awareness of the Tec Touch™ feature and the solution it provides for a common problem that a growing number of people face with the abundance of touch screen devices. Who hasn't experienced the discomfort of having to remove a glove on a ski lift or on a cold street corner simply to take a phone call, send a text or respond to an email? We wanted to have some fun, and leverage the ever-increasing need to communicate.”

Videos can be submitted until January 9, 2010. The winner will be chosen on January 10.

In addition to the contest for iTunes gift cards, visitors to the 180s.com website can receive 10 percent off the purchase of Tec Touch™ gloves by entering the promo code “ADDICTS.”

The campaign was developed by creative agency Stick and Move, based in Philadelphia. “We wanted to tap into people's love for their iPhones and Blackberries, ” said Steve O'Connell, chief creative officer at Stick and Move. “While enabling addiction is usually an unwise move in most situations, this actually seemed like the perfect way to position Tec Touch™.”

About 180s LLC.:
180s LLC is a leading brand of innovative performance consumer products sold worldwide. Headquartered in Baltimore, 180s designs and markets award-winning accessories and apparel that PUSHâ„¢ the boundaries of innovation. Our passion is to create and deliver intelligent and stylish performance products that are exceptional on the mountains, city streets or while working out. www.180s.com.


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