180s Adds Veteran Leadership to Research and Development Team

180s, a brand committed to creating smart, stylish and versatile outdoor apparel and accessories for men, women and kids, is pleased to announce the addition of two industry veterans to its product development team.
Author:
Updated:
Original:

Baltimore, MD - 180s, a renowned brand committed to creating smart, stylish and versatile outdoor apparel and accessories for men, women and kids, is pleased to announce the addition of two industry veterans to its product development team.

Effective immediately Lonnie Drosihn will assume his post as 180s Vice President of Product Research and Development, and counterpart Roy Rodriguez-Armijos will begin work as Senior Product Designer/Developer.

Drosihn comes to 180s with over 15 years experience as a product manager in the outdoor, footwear and sporting goods markets. He spent the majority of his professional career leading product development teams with top manufacturers including CamelBak, Sierra Designs and Ultimate Direction. Drosihn's products have received numerous accolades including Backpacker Magazine's Editor's Choice award and Outside Magazine's Gear of the Year.

Rodriguez-Armijos is a graduate of the Fashion Institute of Technology and School of Visual Arts, both in New York City. An experienced, innovative apparel designer Roy specializes in active sportswear and has held senior positions with Reebok, Puma, Speedo and Pro Player. Prior to attaining his degree in fashion design Rodriguez-Armijos oversaw graphic design at a number of leading publications including Redbook and Lear's Magazine, making him one of an elite group of designers to work successfully in both the apparel and graphic design fields.

“We are incredibly excited to have such a talented product development team in place,” said Jessica Smallwood, 180s Marketing Director. “With Lonnie's leadership and experience in the industry and Roy's incredible eye for fashion we are looking forward to taking the brand to new heights in the years to come.”

180s innovative family of products can be found at specialty retail, sporting goods and finer department stores throughout the United States, Canada, Europe and Japan. Look for 2008 to be a breakout year! For more information log onto www.180s.com.

180s. Always Out There

Baltimore based 180s introduced the original behind the head ear warmers in 1995. Since this initial and highly successful innovation, the company branched into gloves, eyewear and apparel for the active lifestyle. 180s mission is to find a new approach in developing smart, stylish products that are equally at home in the mountains or on the city streets. 180s products are technical, fashionable and far from ordinary. In other words, very 180s…

###

Related

180s Launches New Interactive Website

Baltimore, MD (October 11, 2007) 180s, a brand committed to creating intelligently designed outdoor gear and accessories for men, women and children, is pleased to announce the launch of their new and improved website, www.180s.com. Developed by renowned Baltimore-based digital ...read more

180s Expands Presence in Global Marketplace

Baltimore, MD -- Illustrating their commitment to the global marketplace 180s, a leading US manufacturer of apparel and accessories for men, women and youth, today announced a number of new distribution partnerships in Canada, Western Europe and Japan. Coming off a solid showing ...read more

180s Introduces Brian Mangione as New VP of Sales

Baltimore, MD - 180s, a brand committed to product innovation, intelligent design and superior customer service, is pleased to introduce Brian Mangione as 180s new Vice President of Sales.Mangione comes to 180s with over 15 years of experience in sales, management, operations and ...read more

180s Teams with MadGame.com in College Football's Craziest Fan Contest

Baltimore, MD -- At 180s, we believe Hank Williams Jr. posed the question best: Are you ready for some football?!? Well, we are, and with the season finally underway 180s is pleased to announce their presenting sponsorship of MadGame.com's College Football “Craziest Fan” ...read more

180s Launches New Collegiate Licensing Program

Baltimore, MD -- 180s, the brand that brought the revolutionary wrap-behind-the-head ear warmers to the marketplace, is pleased to introduce their collegiate licensing program for the 2008 season. This fall 180s will offer their popular ear warmers, gloves and booties with logos ...read more

180s and W.L. Gore Partner Innovations for US Soldiers

Baltimore, MD (August 30, 2007) 180s®, a brand committed to creating intelligently designed outdoor gear and accessories for men, women and children, has partnered with industry leader, W.L. Gore & Associates, Inc., makers of GORE-TEX® fabric, to provide the Combat Desert ...read more

180s Files Suit Against Gordini for Patent Infringement

BALTIMORE (January 23, 2008) – 180s®, the Baltimore-based maker of innovative performance wear, announced today that it has filed a federal lawsuit in Maryland against Gordini U.S.A., Inc. (“Gordini”) for infringement of two of 180s' many patents related to ...read more

180s Sponsors 1st Annual Hudson Charity Golf Tournament

Baltimore, MD - 180s, a brand committed to creating intelligently designed outdoor gear, accessories and apparel, is pleased to announce their sponsorship of the first annual Hudson Charity Golf Tournament to benefit the Pediatric Oncology program at Johns Hopkins' Sidney Kimmel ...read more

180s To Sponsor Johns Hopkins / Hudson Charity Golf Tournament

Baltimore, MD -- 180s, a brand committed to creating intelligently designed outdoor gear, accessories and apparel, is pleased to announce their title sponsorship of the second annual Hudson Charity Golf Tournament to benefit the Pediatric Oncology program at Johns Hopkins' Sidney ...read more