18 Days of LIVESTRONG® Fitness

LIVESTRONG Fitness Celebrates Product Launch with Online Giveaways
Author:
Updated:
Original:

COTTAGE GROVE, Wis. (December 14, 2009) – Beginning on December 14, consumers are invited to LIVESTRONGFitness.com to register to win cool LIVESTRONG-branded products. It's all part of the “18 Days of LIVESTRONG Fitness” sweepstakes, celebrating the launch of LIVESTRONG Fitness equipment by Johnson Health Tech North America.

“We're eager to let people know about our exciting new line of LIVESTRONG equipment, which rolled out at Dick's Sporting Goods stores this fall,” said Mike Olson, vice president of sales for Johnson Health Tech NA, the official licensee and manufacturer of LIVESTRONG Fitness equipment. “What better way to build buzz and excitement for the brand than by giving away premium prizes online?”

Registering for the sweepstakes is fast and easy. Simply go to LIVESTRONGFitness.com and click the “18 Days of LIVESTRONG Fitness” icon found on the home page. Provide a name and email address, then click the “submit” button. One lucky winner will be drawn daily and will receive a LIVESTRONG prize package ($60 retail value). The sweepstakes kicks off December 14 and concludes on December 31, 2009. A grand prize winner will also be drawn on January 4, 2010, from the names that were collected over the 18-day period. The grand prize is the winner's choice of a LIVESTRONG LS9.9T Treadmill or LS9.9IC Indoor Cycle. No purchase is necessary to participate.

While visiting the website, consumers are invited to learn more about the LIVESTRONG Fitness product offering, which currently includes an indoor cycle and four treadmills. All of the products are inspired by Lance Armstrong and were designed with his input. In addition, guests can sign up for an e-newsletter dedicated to the LIVESTRONG Fitness line. They can also purchase product online and have it shipped to their home using the new e-commerce feature.

For more information about the “18 Days of LIVESTRONG Fitness” sweepstakes, visit LIVESTRONGFitness.com or call 1-877-548-7864.

About Johnson Health Tech North America
Johnson Health Tech, the fourth largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, Horizon and LIVESTRONG. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment.

About LIVESTRONG
At LIVESTRONG, we fight for the 28 million people around the world living with cancer today. There can be—and should be—life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

# # #

Related

LIVESTRONG® Fitness Launches Prize-a-Day Sweepstakes

LIVESTRONG® Fitness is giving away daily prize packages consisting of a LIVESTRONG gym sack, LIVESTRONG aluminum water bottle, a copy of Lance Armstrong's inspirational memoir “It's Not About the Bike: My Journey Back to Life,” and an iconic yellow LIVESTRONG wristband. It's ...read more

LIVESTRONG® Fitness to Release Special-Edition Indoor Cycle

COTTAGE GROVE, Wis. (November 24, 2010) – In January, LIVESTRONG® Fitness by Johnson Health Tech will release the LS28IC, a special-edition indoor training cycle honoring the 28 million people living with cancer today (MSRP: $1699). LIVESTRONG Fitness plans to release a total ...read more

Train like Lance and Win LIVESTRONG Fitness Equipment

Johnson Health Tech announces the LIVESTRONG® Fitness Fusion Contest, which encourages participants to put their mind and body to the test by trying out various fitness program components for a chance at great prizes. Designed by Lance Armstrong's personal trainer, Peter Park, ...read more

Get Fit While Giving Back

COTTAGE GROVE, Wis. (August 12, 2009) – Can a piece of fitness equipment help in the fight against cancer? That's the goal behind a new brand of treadmills, ellipticals and indoor cycles launching this fall at Dick's Sporting Goods stores nationwide. Johnson Health Tech North ...read more

Matrix Fitness introduces commercial LIVESTRONG fitness products

COTTAGE GROVE, Wis. — March 8, 2010 – As a result of a partnership with LIVESTRONG, Johnson Health Tech North America is pleased to unveil the LIVESTRONG by Matrix commercial line at IHRSA, March 11-13. The line is endorsed by seven-time Tour de France winner Lance ...read more

Johnson Health Tech North America introduces LIVESTRONG Indoor Cycling

COTTAGE GROVE, Wis. — March 8, 2010 — Johnson Health Tech North America, Inc. (JHTNA) has partnered with the LIVESTRONG Foundation to launch LIVESTRONG Indoor Cycling by Matrix, a complete indoor cycling product collection. LIVESTRONG Indoor Cycling by Matrix product line ...read more

LiveStrong Brand Emerges on Fitness Equipment

Johnson Health Tech Signs Exclusive Agreement with the Lance Armstrong Foundation COTTAGE GROVE, Wis. (May 12, 2009) – A formal agreement was recently signed between Johnson Health Tech North America (JHTNA) and the Lance Armstrong Foundation (LAF)granting JHTNA exclusive ...read more

LIVESTRONG by Johnson Wins Five Treadmill Doctor Awards

Johnson Health Tech's LIVESTRONG line of fitness equipment received five awards in the 14th annual Treadmill Doctor reviews, an online, popular review of fitness equipment by a leading, national services company that specializes in the maintenance and repair of residential and ...read more

Johnson Health Tech N.A. Brings Toning Feature to Elliptical Trainers

COTTAGE Grove, Wis. (July 22, 2010) — Johnson Health Tech North America (JHTNA) is introducing an innovative new toning feature on two elliptical trainers marketed under the Horizon Fitness and LIVESTRONG® Fitness brand names. The new MaxTone™ Arch Pedal capitalizes on the ...read more