Located near the Appalachian Trail and in one of the top fly-fishing areas in the U.S., Mahoney's Outfitters is a go-to stop for outdoor adventurers in Tennessee. Soon, the city will even have its own mountain biking park.
"We've never had anything like that in Johnson City," says Brooke Pierce, Mahoney's apparel and casual footwear buyer.
Mahoney's is a family business started by the current owner's father in 1960 as an Army-Navy Surplus. The 20,000-square-foot space was recently renovated and includes a ladies' boutique, workwear section, and full-service fly-fishing department. A second store opened in 2003 in Abingdon, Virginia, to cater to hunters, sportsmen, and archers.
"People know to come to us for something new and different, and to see where the trends are heading," she says.
What new gear are you most excited about so far?
1. United By Blue's women's flannels
"There's 6 or 8 of them. The prints are pretty and the quality is good and the cuts are flattering. It's something I think all brands have been working on for a long time and they've done it really well."
2. Sherpa Adventure Gear sweaters
"They finally made outfits that work together. The prints are true to the company's heritage and their finishes are the prayer flags. Their sweaters are beautiful, stylish, affordable, and true."
3. Chaco Fields Chelsea boot
"They look good, are workable, and the price point is affordable. They have removable soles that are so supportive that I want to take them out of those boots and put them into my own."
This article was originally published in Day 1 of The Daily (Winter Market 2018).