About Us


SNEWS, founded in 1984, is the outdoor industry's source for trade news. We have one eye on trade and one on conservation. We're that friend you always track down when you have questions about gear, and we always know about the hottest new companies before you can read about them anywhere else. We know how decisions in Washington, D.C., will affect your business in Boise, Idaho, or Jacksonville, Florida.

To put it simply, SNEWS knows the outdoor industry better than anyone else. We also fight for the outdoor industry. We know how important outdoor recreation is to our economy, and the role that public lands and sustainable policies play in keeping your business. We stand for better access to recreation, keeping public lands public, and protecting our environment from the harms of climate change. We always ask questions with these goals – your goals– in mind.

Our team of reporters covers industry news, events, and special reports with independence, institutional knowledge, and experience. You'll find us at trade shows like Outdoor Retailer and at industry events, like Grassroots Outdoor Alliance Connect and Capitol Summit.

We also produce the industry's favorite print magazine, The Voice.

We're headquartered in Boulder, Colo., where we get outside and enjoy the outdoors just as much as we're in the office writing about it. We share offices (and swap stories) with sister publications, BACKPACKER, Climbing, SKI, and National Park Trips magazines. We consider ourselves lucky to be part of such a talented group of outdoor media.

To share a story idea or give us feedback, e-mail snewsedit@aimmedia.com. Follow us on Facebook, Twitter, LinkedIn, and Instagram for the latest news. Don't forget to sign up for our free newsletter, too. 

Editorial Team

Editor-in-Chief: Kristin Hostetter; khostetter@pocketoutdoormedia.com

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Associate Editor: Andrew Weaver; aweaver@pocketoutdoormedia.com

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Sales Team

 Sales Manager: Casey Vandenoever ; cvandenoever@pocketoutdoormedia.com