Winter multi-sport challenge at ispo to take over expo courtyard

If the summer's first Odlo "fast forward" multi-sport challenge the week before the ispo show wasn't enough, here comes winter's version.
Author:
Updated:
Original:

If the summer's first Odlo "fast forward" multi-sport challenge the week before the ispo show wasn't enough, here comes winter's version. This one will be the second morning of the show (Feb. 2, 2003) in the courtyard area of the fairgrounds, so no one has an excuse to miss it. Each of the four member of 16 teams will cross-country ski, snowshoe, Nordic walk and trail run, partly taking place on an 80-meter oval in the courtyard area complete with obstacles. Participants will include world-class athletes sponsored by exhibiting companies, including Evi Sachenbacher (gold and silver in cross-country skiing), Lothar Leder (Ironman elite triathlete), and Carlo Thraenhardt (one-time international highjumper).

Related

Steve Poulin takes over at Swix Sport USA

Swix Sport USA, on Oct. 21, named 12-year company veteran Steve Poulin as president and CEO, following the sudden resignation of David Lampert. In a statement from the company's news release, the Norwegian-based parent company Swix Sport AS CEO Ulf Bjerknes said, "Increasing ...read more

ispo10_BN_Osynce2.jpg

ispo winter 2010: BrandNew product award area the place to prowl for innovation

If you truly want to spy innovation -- for better and, sometimes, for worse -- the exhibit area to prowl at the ispo winter show in Germany is the so-called “BrandNew” segment. For those unfamiliar with the concept, participants in the contest must be new companies, brands or ...read more

Snow sports show bustles at Germany's ispo

Walking through the halls of the snow sports segment of the ispo sporting goods show, one could nearly hear a collective sigh of relief. After three economically weak years (and weather that caused some gray hairs, too), the attitude was upbeat and positive as the halls brimmed ...read more

ispo sports show in Germany rolls toward February winter event

For the Winter ispo show, Feb. 1-4, 2003, more than 1,500 exhibitors are signed up from more than 45 countries. The running show, new last summer, will also be a part of this winter show. At the fitness ispo, vendors will include Icon, Bremshey, Compex, Hammer Sport, Horizon, ...read more

ispo show announces new winter dates

The ispo trade show in Germany has acted upon the unanimous recommendation of its industry advisory board and announced new winter show dates beginning with the 2006 show -- dates that slide up to a late January start in even years. In 2006, the show will run Jan. 29 to Feb. 1, ...read more

ispo_winter_2010_logo.jpg

ispo winter 2010: Show regains numbers lost, continues with energy and breadth

With a global economic crisis that depressed consumer spending in the last couple of years, not only did some retailers not attend the winter ispo 2009, but the ones who did attend a year ago were very cautious. A year later, however, as the panic has subsided, not only did the ...read more

Did you hear?... ispo directors participate in the Odlo Fast Forward

An urban multi-sport team event in Munich, Germany, called the Odlo Fast Forward (title sponsor: Switzerland-based Odlo, of course) July 28 just days before summer ispo's start brought out 16 teams of four each including everyone from sports company management, ispo directors and ...read more

Thorloexperia.jpg

Thorlo Experia Multi-Sport Socks

For a very long time, Thorlo was the go-to brand when it came to socks for all-things active. But the shine began to wear off in recent years as other companies stepped forward with ergonomic designs, thinner but still cushy padding, great fit, new materials and other features. ...read more

Fitness ispo in Germany taking on new energy, potential, legitimacy

For a number of years, SNEWS® has harassed the fitness segment of the winter ispo trade show in Germany for being a bit of a joke. Although some of the hall held a hodge-podge of a few legit suppliers, they were thoroughly mixed with booths hawking rinky-dink pieces not worth ...read more