We've all seen company CEOs running -- running the business, running meetings, running off with stockholders' money -- but you don't often see them running down the road. On Aug. 2, about 30 CEOs will compete in a 5K race to determine who will be crowned "Fastest CEO in Colorado."
As part of corporate teams, CEOs will compete in the 2006 CTC Corporate Team Challenge at the Colorado Tech Center in Louisville, Colo. A portion of each CEO's entry fee will be donated to the Monarch High School running program and the Community Foundation Serving Boulder County.
Each head honcho participating is an actual CEO or the president, owner, or C-suite executive of a company with gross annual revenue of at least $2.5 million. For women, it can be a $1 million company.
As usual, there's a race goodie bag, but bigwigs get more than the typical T-shirt and water bottle. How about a high-class dinner and schmooze fest at a fancy restaurant the night before the race? Plus, they get private changing and shower facilities near the finish line.
Apparently, the modern CEO is much more active that the stereotypical stuffed shirt of the past. The group running the Colorado race, CEO Challenge (www.ceochallenges.com), holds CEO competitions for Ironman races, golf matches, triathlons and cycling. Pretty soon, they'll offer chances for company leaders to compete in tennis, fishing and sailing.