Leki, which specializes in trekking/ski poles and gloves, announced that one year after the tragic death of Leki CEO Klaus Lenhart, his widow Waltraud Lenhart has embraced her new role as CEO with the family company. Lenhart continues to lead the family business that she immediately took control of after her husband’s passing in a plane crash in April 2012.
RAMP Sports, headed by Founder and CEO Mike Kilchenstein, announced it’s hired two new production specialists to increase production of RAMP skis and snowboards. Doug Webster and Carmen May will be using their skills to increase production capacity in advance of the 2013-2014 ski season. Webster is a natural addition to the RAMP family after years of competitive skiing and as an educator. His responsibilities will include management and operation of RAMP’s new digital machinery. May moves positions at RAMP, from intern to full-time production associate. May earned a marketing degree from Waynesburg University before joining the RAMP team full-time.
Kill Cliff, the recovery drink company, recently announced former U.S. Naval SEAL officer Chris Irwin as its president. Irwin comes to Kill Cliff with 16 years of military service as well as time in the private sector running his own business and working in business development. Irwin is an active CrossFit competitor who will be making his second trip in as many years to the CrossFit Games Latin America Regionals this weekend. In 2012, Irwin finished 3rd in the Latin American CrossFit Regional Competition.
Footbalance, which specializes in custom footbed technology, recently announced Jeremy Town as its new managing director in North America. Town has served as the brand’s North American vice president of finance for the last year. He will continue as the head of finance in the United States and Canada, while also leading all the aspects of the North American business operations. Town succeeds Matt Kaplan.
SKINS Compression, which specializes gradient compression sportswear, has expanded its relationship with long-time business partner, Ted Lohr, owner of Centripetal Sports, Inc. In his new role, Lohr will serve as sales representative for SKINS in the Northwest region. Lohr and his company will serve as an extension of the SKINS brand throughout the Northwest, as well as managing key national accounts and business development within the winter sports and water sports sectors.
Hanwag announced the appointment of Steve Von Ruden as North American sales director. In his new role, Von Ruden will oversee the Hanwag sales representative structure and will seek opportunities to grow sales for the German boot company in the outdoor, comfort and casual lifestyle channels. Based in Portland, Ore., he will report directly to John Walbrecht, CEO of Hanwag’s parent company, Fenix Outdoor North America. As a veteran in the footwear industry with 30 years of experience in retail buying, management and sales, Von Ruden will lend his expertise to expand Hanwag’s retail footprint in North America.
Active Interest Media, parent company to SNEWS, announced the addition of Kevin Mayfield as its business manager for the Mountain Sports and Healthy Living Groups. Mayfield is a Colorado native who comes to AIM from Bonnier, where he had extensive budgeting and production cost forecasting experience.
Active Interest Media also announced the addition of Ben Young as SNEWS sales associate. Young will help retailers and manufacturers get the most from their relationship with SNEWS and primarily focus on subscribers. He will work under SNEWS/OR Daily Director of Sales and Marketing Elizabeth Averbeck and AIM Outdoor Trade Editor in Chief Megan Mulligan.
Wolverine Worldwide named former Under Armour and Timberland executive Gene McCarthy as the new president of its Merrell brand, a newly created position, effective August 26. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in ...read more
Mountainsmith in Golden, Colo., recently announced the promotion of Jeremy Dodge as the company’s new digital marketing manager. Dodge, who has been with the company since 2012, brings nearly a decade of marketing experience, a vast understanding of the brand and an adventurous ...read more
Penguin Brands in Sharon Hill, Pa., recently named Nathan Executive Vice President Bridgit Lombard as its CEO. She assumes the role from founder Jon Reichlin, who will continue to advise and support Lombard and the team as chairman. Since assuming the role at Nathan in 2010, ...read more
Diamond Brand announced the addition Steve Floyd to the Diamond Brand team. Floyd joins Diamond Brand’s manufacturing division as vice president of operations. The hire comes on the heels of a big summer for Diamond Brand in which they signed a multi-million dollar deal to ...read more
Equip Outdoor Technologies Ltd., the parent company of technical outdoor brands Rab and Lowe Alpine, announced Chris Tennal as its U.S. sales manager. Tennal will manage two national sales teams covering the Rab and Lowe Alpine brands and will be based out of the USA head office ...read more
REI has promoted Brian Unmacht to chief operating officer, expanding his role to oversee retail, ecommerce, merchandising, private brands, information technology and supply chain divisions. Unmacht started at REI as a store supervisor in 1986. In the years that followed, he rose ...read more
KettleWorX,the kettlebell training program that features three-dimensional movements for cardio, core and resistance training, recently announced its new lead trainer is Alex Isaly. Isaly brings more than 15 years of industry experience. He has spent the last two decades as an ...read more
Wolverine Worldwide, in Rockford, Mich., promoted Todd Yates to president of its Wolverine and Hytest footwear brands. In this newly formed role, Yates will be responsible for developing and implementing all integrated sales, marketing and product strategies for the brands. ...read more
Buffalo Communications in Vienna, Va., a public relations, branding, marketing-communications and creative services firm, recently named Elizabeth Maloy public relations manager. Maloy will help Buffalo promote the outdoor and running collections from Danish shoemaker ECCO. A ...read more