Who’s on the move: Dennis Lewon at Backpacker Magazine, Rebecca Robinson at Outside PR, and more

Find out who’s on the move in the outdoor industry.
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  • Active Interest Media recently announced the promotions of Dennis Lewon to editor‐in-chief of Backpacker Magazine and Jonathan Dorn to senior vice president of content and product development for AIM, Backpacker’s parent company. In his new role, Lewon will have oversight of the title’s print and digital content efforts. He is a veteran of the outdoor industry, with previous editing positions at Outside and Arizona Adventures. Dorn will oversee creative efforts across all platforms for the Outdoor and Home Buyer Groups. AIM announced the promotions of Matthew Bates and Barbara Van Sickle to group creative director and group production director, respectively, for the newly combined design and production operations of the company’s Outdoor and Home Buyer Groups.
  • OutsidePR & SportsMarketing welcomed new account executive Rebecca Robinson to its team. Robinson comes to OutsidePR after serving as a communications specialist at Ridejoy, a ride-sharing mobile app company in San Francisco, where she led a national PR launch campaign. She also served as a PR and social media consultant at Sea Studios in Monterey, Calif. Prior to her PR career, she worked in journalism, as a producer for Oregon Public Broadcasting and in several different staff and freelance writing positions. Robinson is a 2006 graduate of Bennington College in Vermont, and is a runner, backpacker and traveler. She has won numerous journalism awards, including 1st Place for General Excellence in 2011 from the California Newspaper Publishers Association, a Gracie Award for Outstanding Talk Show from the Alliance for Women in Media, and 1st Place for Public Affairs Journalism from the Associated Press Oregon Broadcasters Competition. President Gordon Wright heads up Outside PR.
  • Catalyst Communication announced that Lynn Guissinger has been named president of the company. Catalyst also announced that it has hired industry veteran, Mercedes Ross, to work with bicycle retailers.
  • Lilypond, the maker of bags, totes and accessories for adventurous women is excited to announce a new position for Whitney Ladd. Ladd came to Lilypond after a seven-year stint in the corporate world at Verizon Wireless. Her role as business account executive tasked her with managing corporate accounts. The knowledge and experience gained at Verizon helped her transition to her role at Lilypond in operations.
  • Salomon USA announced Rik Andresen and partner Ed Chase are the new reps for the Eastern Great Lakes territory in the alpine and Nordic categories effective immediately. Andresen and Chase will continue to serve the southwest and are expanding operations into the Eastern Great Lakes territory. Previously servicing the southwest alpine category solo, Andresen chose Chase as a partner in this expansion with a new agency name, Rio Great Lakes. Illinois has moved out of the Eastern Great Lakes territory into the Western Great Lakes territory now handled by Salomon reps, Pete Zeller and Adam Guile.
  • BMC Switzerland recently tapped Verde PR and Consulting as its public-relations agency of record in North America. The partnership will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders. Verde PR and Consulting is headed up by Kristin Carpenter-Ogden.
  • Backcountry.com named Brendan Quirk is executive vice president of customer experience at. In this new role, Quirk will champion every aspect of the customer experience across all specialty retail brands in the Backcountry.com family. Since Backcountry.com’s acquisition of Competitive Cyclist in August of 2011, Quirk, Competitive Cyclist’s co-founder and CEO, has served as the general manager of Backcountry’s bike division. In those 14 months, he oversaw the Competitive Cyclist integration, mapped out and executed Backcountry’s bike site strategy, and grew the company’s overall bike business. He will now shift his focus from all things bike to all things customer—a massive responsibility considering the company’s overall commitment to customer service and community. With this development, Backcountry.com’s General Merchandising Manager of Bike, Drew Medlock, will now lead Backcountry.com’s bike division, working to further integrate the marketing and merchandising teams and optimize the company’s bike business.

Have any new hire or promotions news? Email us at news@snewsnet.com to get into next week's Who's on the move column.

--Compiled by Ana Trujillo

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