What's more important in a workout regimen – frequency or duration? And is whole-body vibration good for seniors?

One big chunk of exercise just as good as little chunks plus whole body vibration improves fitness for senior citizens.

Exercise: Get recommended dose done in a few sessions

Are your customers the kind of people who like to get things done all at once? Maybe they schedule a marathon day of errand-running on Saturday so they can have a true day of rest on Sunday. Or maybe they shop in bulk and freeze stuff so they don’t have to go to the store every week.

Turns out, treating a week's worth of workouts that way — doing the full recommended 150 minutes in just a couple of days — is as beneficial as breaking it up into several sessions over seven days, according to results of a study recently published in the Journal of Applied Physiology, Nutrition and Metabolism.

Researchers found that adults who did 150 minutes of exercise in just a few days and those who split it up throughout the week were at similar fitness and health levels.

The study examined data on more than 2,300 adults throughout Canada to come to this conclusion. Researchers also found that roughly 30 minutes of exercise is just as good as 60 when it comes to weight loss.

So what? Sometimes people are intimidated by getting fit because shows like “The Biggest Loser” make them feel like they need to be at the gym for hours on end in order to achieve weight-loss goals. That’s just not the case, according to this information. They can get their workout in a few longer sessions versus a ton of little sessions and still have time for their busy lives.

For the scientifically minded: Find an article outlining the study here.

Whole body vibration increases strength, flexibility in senior citizens

There’s been a lot of hype about whole body vibration trainers in the fitness industry in the past few years. They're now widely used for sports rehab, massage and overall amping up of regular exercises.

While whole body vibration may not completely replace the benefits of regular exercise for senior citizens, it was recently proven to improve flexibility, agility and strength among that demographic.

So what? Working with medical and senior housing facilities is a big market for fitness retailers, and this information might better equip you to sell whole body vibration trainers.

For the scientifically minded: Find an abstract of the article here.