What the heck is SNEWS? Find out here.


Wake Up to Real News – SNEWS®


Specialty News…the best, most reliable, outdoor, wintersports and fitness industry source for:

  • Late-breaking insider news – trend reporting – business education – dynamic product reviews – company info – community chat – juicy celebrity gossip


Everything with integrity, independence and a sense of humor. We promise:

  • Inspiration, truth, open discussion: always curious, never too serious


A partial list of words top-flight industry pros have used to describe SNEWS® (your words may vary)…

…the first file I open”

– “bravo”

– “never cease to impress”

– “like having a former CEO around”

– “the only industry information worth the time to read”

– “the voice of the industry”

– “keeps it real”

– “humor and calculated rumor”

– “best source of up-to-the-minute information”

– “best independent outdoor business website in the world”

– “they have the contacts”

– “I make a point of reading every issue”

– “much more about fact than hyperbole”

– “straight up”

– “depth of knowledge”

– “invaluable”

– “better than any other source out there”

– “keeping up with the pulse of the fitness industry”

-- “indispensable”

– “the only industry source that tells it like it is”

– “read SNEWS®” – “truthful journalism….


Too easy and for only $3.75 per week, less than a large latte...just click here to get started.

Making the most of your SNEWS®: A FAQ for subscribers


Website, OR Planning Guide, OR Daily, Retail College, SNEWS TV...

SNEWS® Youth Advisory & Reporting Team:

The SNEWS Youth Advisory & Reporting team (YART) was launched in 2010. The goal was to give youth a chance to write, report and blog about the outdoor industry. With an eye toward the future, SNEWS felt involving budding writers, reporters, videographers and bloggers not only could offer mentoring and training to a younger generation of journalists, but also could help them help more youth get involved in recreation and the outdoors. Plus, it would help SNEWS and the industry to hear the voice of the youth on product, trends and other industry events.


(click for Megan Mulligan's bio)

David Clucas

Deputy Editor

(click for David Clucas' bio)

Ana Trujillo

Assistant Editor

(click for Ana Trujillo's bio)

Elizabeth Averbeck

Director of Sales and Marketing

(click for Elizabeth Averbeck's bio)


The '70s: The Noon-eolithic period

  • There's only one outdoor trade publication, NOON – the National Outdoors Outfitters News.
  • Disco.

The '80s: The birth

  • NOON editor Ted Eugenis leaves the magazine, moves back to Oregon where he and fellow NOONie, Bob Woodward, conceive SNEWS® in November of 1983.
  • The first issue is mailed to a subscriber list of 50 in February 1984.

Later '80s: The growth

  • SNEWS® continues to grow offering what one reader called, "coverage that's a cross between the New York Times and the National Enquirer."
  • Outdoor Retailer magazine begins publishing. NOON becomes Outside Business magazine.
  • Eugenis leaves. Bob Woodward now sole SNEWS® czar.

1990s: Thwarting the pirates

  • Pirated Xerox copies of SNEWS® start popping up in break rooms in outdoor industry businesses.
  • The Macarena.
  • Woodward buys reams of copy-proof hot pink and orange paper to thwart the non-subscribing pirates. Trees mourn.

2000: New kids in town and SNEWS 2.0 begins

  • SNEWS® turns 16 and gets its driver's license.
  • Woodward begins handing off leadership to Michael Hodgson and Therese Iknoian.
  • In November 2000, SNEWS® launches its password-protected website www.snewsnet.com.

2001: Logging on

  • SNEWS® begins covering fitness trade news in late 2001.
  • December 2001 – it's all online – adios http://www.snewsnet.com/cgi-bin/snews/04733.html to all printed SNEWS® news. Trees rejoice. Woodward stuck with reams of ugly pink and orange paper.

2002: Launching the network

  • Ownership of SNEWS® transfers completely to Hodgson and Iknoian.
  • Gene Treacy joins Hodgson and Iknoian in fall as a partner.
  • The GearTrends® Network lifts off. Starts publishing feature- and trends-driven magazines for outdoor and fitness. Gearheads rejoice.

2004: Expanding the empire

  • Fitness gets psyched – SNEWS® launches a spring newsletter called FitBiz.
  • Outdoor gets its first industry directory – OIA Directory launches.
  • SNEWS® acquires the Law Quarterly and launches the Law Review http://www.snewsnet.com/cgi-bin/snews/01770.html.
  • Woodward offers to sell reams of pink and orange paper – "nice stuff, real cheap."

2005: All grown up

  • SNEWS® turns 21, can legally drink.
  • Fitness goes nuts over its own news. The team adds a second FitBiz in the fall.

2006: The electronic monty

2007: Blowing out five candles

  • Mike Mooers joins management team as Minister of Mojo.
  • GearTrends® celebrates fifth year as a growing business.
  • Dec. 21: SNEWS® is acquired by Active Interest Media. The legacy not only continues, it promises to grow.

2008: Rebranding & "War and Peace"

  • GearTrends® magazines become SNEWS® magazines wih the Summer Outdoor and Fitness isues.
  • We completely redesign our magazines and launch with a new logo
  • Our first reader survey -- so long it was dubbed the War and Peace of surveys, generates huge response and confirms SNEWS® remains the market news and information leader for both outdoor and fitness.

2009: Bye-bye GearTrends® and hello new SNEWS® website

  • GearTrends.com disappears and become the GearTrends® Ad Marketplace in SNEWS®.
  • SNEWS® launches a new design and features based on reader feedback from our 2008 reader survey.

2010: Hello SNEWS® TV and we take over production of the OR Daily

  • A star is born. SNEWS TV® (www.youtube.com/snewstv) launches to rave reviews and feedback in August.
  • SNEWS® announces in Sept. that it has been awarded the contract to take over production of the OR Daily and OR Planning Guide -- click here to read the announcement. With this, the OR Daily returns home, as it was founded in 1995 by SNEWS president Michael Hodgson and managing editor Wendy Geister...then part of the Outdoor Retailer magazine staff.
  • We launch our WinterSports channel in November, headlined by none other than Peter Kray, a veteran wintersports journalist.

2011: Building our Boulder base, and goodbye to Therese

  • David Clucas joins the Boulder offices as senior writer in January.
  • We say so long to Wendy Geister, our managing editor, in March.
  • Ana Trujillo joins us in June as an assistant editor, and we promptly send her packing -- on her very first backpacking trip to Yosemite with the Columbia crew. We know ... tough first week on the job.
  • Therese Iknoian says goodbye after 11 years on Dec. 31 -- click here to read.
  • We close our Grass Valley offices for good. SNEWS is now Boulder-based.

2012: SNEWS 3.0 era begins



SNEWS Power Players: Meet 10 of the industry’s most influential people and find out what makes them tick

See SNEWS Winter Outdoor magazine 2010, p. 48, “SNEWS Power Players.” To download the full issue, click here www.snewsnet.com/magazines in early February 2010 to see the version in print with photos. By the editors of SNEWS Insight and inspiration provide an edge that everybody ...read more


HFB show moving? Find out more in web meeting

More than two months after the 2009 Health & Fitness Business show was only a shadow of its former self, show management wants to talk to and get feedback from the industry about its future. Show owner Nielsen Business Media is considering integrating the fitness show into ...read more

SNEWS® Cartoon Corner: Fitness where you find it...

Jerry King’s client list includes Disney, American Greetings, The United States Golf Association, Better Homes and Gardens, The Saturday Evening Post, National Enquirer and Women’s World – oh, and of course, SNEWS®. Aside from greeting cards and magazines, King is the author and ...read more

SNEWS Reader Survey -- don't get left out! Let us know what you think about the recent election's effect on your business

Since we sent out the call for responses to our SNEWS® Reader Survey on Nov. 5, the replies have been pouring in. But we still want to hear from you! With a groundbreaking U.S. election just over and President-elect Barack Obama already pondering his transition team and staff ...read more


The wait is over: The SNEWS Fitness Retailer Survey is here

There’s an old Spanish dicho (or saying) that goes like this: “Mas vale tarde que nunca.” We hear it frequently in English as well: “Better late than never.” We’ve been receiving many inquiries about the SNEWS Fitness Retailer Survey, and want to assure you it hasn’t gone ...read more


SNEWS Editorial: Paddlesports associations seek to unite, but at what cost?

The more things change, the more they stay the same. That cliché certainly applies to the recent announcement by the Paddlesports Industry Association (PIA) and the Trade Association of Paddlesports (TAPS) that the two associations during Outdoor Retailer Summer Market 2008 had ...read more


Summer’s off to a good start for outdoor retailers; find out what’s selling

While next week’s solstice marks the official start to the season, outdoor retailers really get their first taste of summer over Memorial Day weekend. For many, the holiday is a harbinger for how the summer season might play out in regard to sales. We caught up with several ...read more

Lookout Cabela's and Bass Pro…here comes UFA Co-operative?

It was just four months ago that Canadian-owned UFA Co-operative Ltd. acquired Wholesale Sports, an Alberta, Canada-based, privately owned outdoor hunting, fishing and camping goods chain with six stores throughout Western Canada and a strong e-commerce and mail-order business. ...read more

Three people on a stage at Outdoor Blogger Summit presenting the Outdoor Media Award for Best B2B story

Find out who won 2018 Outdoor Media Awards

Being a journalist can be a thankless job sometimes. Content producers regularly hear from people who don’t like their work or dispute it, but praise is far less common. So it was refreshing—and much appreciated—for the 120 members of the media who gathered at this week’s ...read more