WaterMark acquires AT Paddles

While visiting the WaterMark office in Easley, S.C., last week, the SNEWS team learned that WaterMark has purchased Adventure Technology, manufacturers of AT Paddles in White Salmon, Wash.
Author:
Updated:
Original:

While visiting the WaterMark office in Easley, S.C., last week, the SNEWS team learned that WaterMark has purchased Adventure Technology, manufacturers of AT Paddles in White Salmon, Wash. Dirk Steinhour and J.D Davies founded AT Paddles in 1994, and you'll find their whitewater and touring paddles in at least 160 U.S. shops, as well as stores in Asia, Australia, New Zealand and Canada.

With regard to logistics, not too much will change for Adventure Technology. Steinhour and Davies will remain with the company, which will continue to operate in Washington.

WaterMark Executive Vice President Joe Pulliam told SNEWS that the acquisition makes sense because it places high-end paddles in WaterMark's quiver. Though WaterMark owns Harmony, that brand primarily consists of less-expensive, injection-molded paddles for the widest range of participants. "The AT paddles are made with high-tech composite materials," Pulliam noted. "That will differentiate AT Paddles and Harmony paddles with regard to price and the intended user." We checked for the lowest price for an AT whitewater paddle, and it rings in at $229.

WaterMark not only gains a line of high-end paddles, it also will benefit from the expertise of two innovative designers. "Dirk and J.D. have revolutionized the top-end of the paddle market, and we'll have them right in the middle of things, designing paddles for Harmony," Pulliam said.

Related

ACS adds WaterMark's name and the company's boat division to its Confluence Holdings biz

Confluence Holdings Corp. has agreed to acquire the watersports division's assets of WaterMark Paddlesports Inc., including WaterMark's paddlesports brands, the WaterMark name and WaterMark's assets in Easley, S.C. The transaction is expected to be completed by May 16. All told, ...read more

WaterMark closes final chapter in Arcata

WaterMark announced to the press on Jan. 19 that the company had decided it was best for its business not to try to keep some offices open in Arcata, Calif., and that it would be moving all remaining operations (customer service, IT, credit, collections and accounts receivable) ...read more

at4playss_glass.gif

AT 4 Play Small Shaft E Paddle

The female contingent of the SNEWS® testing crew gives Adventure Technology (AT) a big hand for embracing smaller hands. The AT 4 Play paddle with a small-diameter shaft proved to be comfortable and functional during a month of testing on the Truckee, Salmon and Trinity rivers ...read more

Watermark Acquires SnoWalkers

Just when you thought Watermark had run short of acquisition cash, the company goes out and acquires injection-molded snowshoe maker SnoWalkers of North Chelmsford, Mass. In a general statement to the press, Watermark Gear Division president Duncan Robins said, "SnoWalkers will ...read more

WaterMark Reorganizes Into Gear and Boat Divisions

With the recent acquisition of Yakima, WaterMark has now reorganized into two distinct divisions -- WaterMark Gear and WaterMark Boats. The Harmony Accessories line joins Yakima in the Gear division, which will be run out of Arcata, Calif. Harmony Accessories will continue to be ...read more

Watermark boat sale strikes a nerve

When SNEWS ran a quick news short in last week's Outdoor Did You Hear?..., we never imagined the response those few words about a 20-percent discount with July '04 dating would generate. Phone and email commentary to our offices ranged from vitriolic to mildly concerned -- all ...read more

Did you hear?... WaterMark acquires Rhode Gear

Just in time for the Interbike Show, WaterMark acquired car rack and cycling accessories company, Rhode Gear, from Bell Sports. Rhode Gear will become part of the newly formed WaterMark Gear division headed by Duncan Robins and located in Arcata, Calif. That group includes Yakima ...read more

Watermark Consolidates Operations, Shuts Dagger Facility

Effective January 2002, Watermark's boat division operations will be consolidated on the company's campus in Easley, South Carolina. In the process, Watermark is shutting down the larger of its two Harriman plants, the 30,000-square-foot Dagger facility. Dagger, part of the ...read more

WaterMark lays off 18

WaterMark informed 18 employees, including company executives Dean Hart, vice president of marketing, and Charlie Jordan, vice president of demand planning, that their positions were being eliminated, effective immediately. The layoffs, affecting approximately 4 percent of ...read more