Victorinox acquires Wenger ensuring Swiss knife heritage remains Swiss

Victorinox SA has purchased fellow Swiss knife maker Wenger SA. The new acquisition will be integrated into the Victorinox Group but will operate as an independent entity at its existing facility in Delémont in the Canton of Jura.
Author:
Updated:
Original:

Victorinox SA has purchased fellow Swiss knife maker Wenger SA. The new acquisition will be integrated into the Victorinox Group but will operate as an independent entity at its existing facility in Delémont in the Canton of Jura.

Victorinox said the merger enables it to strengthen its position in the face of international competition and provides Wenger with the financial backing it needs to continue its activities and restructure its operation.

"Keeping the Swiss cross in Swiss hands is the best way to move forward our renowned label with a reputation for superior quality in the world and also to confront the growing competition in the international marketplace," said Victorinox director Carl Elsener Jr., who has joined Wenger's board of directors.

Wenger's Jean-Jacques Gunzinger said this is the best possible solution for Wenger, noting various challenges the company needs to overcome. They include: regaining market share by repositioning specific products in the marketplace and the development of products based on the image of the Swiss Army Knife; economies of scale and the exploitation of synergies in manufacturing, information technology and promotion; stabilization of the operational direction of the company in the Canton of Jura; and a return to profitability in 2006.

The new Wenger board of directors includes Jean-Bernard Vauclair (chairman), Gunzinger and Elsener. The new team is looking for a commercial director. Between them, the two companies manufacture 25.7 million knives and export them to about150 countries.

Related

Did you hear?... Victorinox AG makes proposal to Swiss Army Brands to acquire outstanding shares of common stock

Swiss Army Brands, Inc. has announced that Victorinox AG has made a proposal to the directors of Swiss Army Brands to acquire all of the outstanding shares of common stock of Swiss Army Brands not held by Victorinox and its affiliates for a cash price of $9.00 per share. ...read more

SwissArmy.jpg

Victorinox Swiss Army Dual Pro X

Perhaps the most iconic cutting tool in the world is the Swiss Army Knife. However, some of the new tools and knives manufactured by Victorinox, such as the Dual Pro X, look noticeably different from the company’s older models. Some members of the SNEWS® team still pack Swiss ...read more

Wenger-Eiger.jpg

Wenger Eiger boot

While Wenger is primarily known as the manufacturer of Swiss Army Knives and watches, the company has recently begun to produce a broad range of footwear, from hiking boots to casual man’s and women’s shoes. The Eiger is a new boot that isn’t quite a classic like the iconic ...read more

Mullen Wins Victorinox Swiss Army Integrated Marketing Account

BOSTON, MA, December 14, 2009 ­- Victorinox Swiss Army has selected Mullen as its new integrated marketing communications agency for the North American market. Mullen was selected following a competitive review of agencies as Victorinox Swiss Army sought to consolidate marketing ...read more

Wenger Supports American Hiking Society

American Hiking Society (AHS) is happy to announce its new partnership with Wenger, maker of the Genuine Swiss Army Knife. In its role as a corporate sponsor of American Hiking Society, Wenger joins other leading outdoor manufacturers and retailers in supporting AHS’ efforts to ...read more

New Wenger Sleeping Bags Inspired by Genuine Swiss Army Knife

BOULDER, Colo. (Jan. 23, 2008) – Wenger® – the maker of the Genuine Swiss Army Knife™ – is launching a complete new line of high-performance sleeping bags at Outdoor Retailer Winter Market, Jan. 23 – 26, 2008 in Salt Lake City. The line, which is specifically designed ...read more

EvoGrip S18

Victorinox Swiss Army Introduces the Delémont Collection

Victorinox Swiss Army, with a 130-year heritage of quality and innovation in blade design, introduces the Delémont Collection, a complete new line of Swiss Army Knives offering a variety of unique features, tools and styles across 52 knives. The Delémont Collection, which is ...read more

Wenger Introduces Alpine-Grade Down Sleeping Bags

BOULDER, Colo. (August 27, 2008) – Wenger® – maker of the Genuine Swiss Army Knife™ – introduces a full line of alpine-grade, down sleeping bags designed for the most serious outdoor adventurers. The new down line includes three mummy sleeping bags, including the Visp ...read more

Did you hear?... Sue Rechner named president of Swiss Army Brands Inc.

Sue Rechner was officially named president of Swiss Army Brands Inc., which recently became a wholly owned subsidiary of Victorinox A.G., on Sept. 23. Rechner has been with the company since 2000 and started as senior vice president of the retail division. She has also worked for ...read more