Vail Resorts Inc.’s pass revenue and skier visits showed positive gains in the ski season that officially finished on Easter Sunday, April 24, 2011, for the mountain resort giant.
According to certain ski season metrics for the comparative periods from the beginning of the ski season through April 24, 2011, and for the prior year period from the beginning of the ski season through April 25, 2010, pass revenue was up by 8 percent, and total skiers visits jumped by 3.9 percent. Both results were adjusted as if Northsar-at-Tahoe, the Tahoe-based ski area that Vail acquired in October 2010 was owned in both periods.
Vail also announced that ski school revenue was up 8.3 percent, dining revenue was up 9 percent, and retail and rental shop revenue increased by 8.3 percent.
“It was especially good to see the rate of growth in lift ticket and ancillary revenue continue to outpace skier visits due to price increases across our lift ticket and season pass products, together with increased spending per visit,” said Rob Katz, Vail chief executive officer.
Katz also said, “Consistent with our concerns, the timing of Easter did have a negative impact on our metrics for the period, but we should note that Easter next season will be at a much earlier and favorable date, April 8, 2012.”
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