Top Hind staff moving to key positions at other companies - SNEWS

Top Hind staff moving to key positions at other companies

Only two months after Saucony replaced Hugh Walton with Brian Enge as Hind head and a month after announcing the Boulder, Colo.-based, brand will return to the Saucony fold in Massachusetts, two key directors have found top positions at other companies.
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Only two months after Saucony replaced Hugh Walton with Brian Enge as Hind head and a month after announcing the Boulder, Colo.-based, brand will return to the Saucony fold in Massachusetts, two key directors have found top positions at other companies. Mark Herbert, vice president of sales under Walton for just over three years, has taken a post as director of sales for outdoor specialist Sierra Designs and its hydration brand Ultimate Directions. He has relocated to San Francisco Bay Area for the job, where he began Oct. 7. Dawn Chase, formerly Hind's senior design director who led the makeover of the Hind line including its well-received Pavement Optional line, started Oct. 7 as senior design director at Under Armour. She has relocated to Baltimore, Md., for the post. Chase told SNEWS® that Hind and its direction were her passion and, with the management changes and the move to Saucony headquarters, she felt the company was changing. The Under Armour job will also offer her opportunities for additional growth: "The passion here at Under Armour is just through the roof," she said. SNEWS® View: Everyone seems to truly like and respect Enge -- we do too -- but the "family" feeling that Hind had gained under Walton's leadership seems to have waned, with members deciding this is a good time to simply look elsewhere than to see the company change -- and to lose that bond the group has felt, as well as the passion and the direction they so strongly believed in. Saucony and Hind as brands truly do exude two very different feelings. We think the fear seems to be that Hind will become like Saucony. Not to say that Saucony is bad, but it's very much the antithesis of Hind. With the company being moved to the East Coast, that belief may not be unfounded. The Boulder feeling has been a big part of what made Hind what it is, partly because of the lifestyle that its employees, directors and designers were living day in and day out. We believe in the Hind brand and hope for its continued growth and success and hope that the changes do not mean a change that will change its rebirth that began under Walton's leadership. On the other hand, Sierra Designs/Ultimate Direction have landed one top-notch sales director who can help lead the team, while Under Armour will truly reap the benefits as it grows from the strong design talents of Chase.

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