Steve Lindenau, most recently the president of Diamondback before the Southern California offices were folded (click here to see that March 31, 2008, story), has announced he is launching his own company that will sell vibration technology.
“Vibration training is doing extremely well in Asia and Europe and it’s starting to do better here too,” Lindenau told SNEWS®. “It’s pretty exciting to be able to offer specialty retailers something that is unique and different, something they do not have on their floor.”
Debuting this week, Teutonic Sales will start with two vibration products that are different from others on the market, Lindenau said.
“They are different,” he explained. “It’s not another bike or treadmill.”
One piece is a vibration-stretch machine that has two plates, compared to the whole-body vibration machines now on the market with one you stand on. In this case, the second is about hip-high. In addition, it has webbing so a user can move and stretch in different ways. The second is a vibration dumbbell, although it is not shaped like a traditional dumbbell and it is one size without variations in weights. The point is to use the piece not only for upper-body toning but also for injury and muscle rehabilitation, he said.
Lindenau, who was national sales manager at Vision Fitness prior to Diamondback, is revisiting his entrepreneurial love: Prior to Vision, he started the Trek Germany division.
“I really enjoy starting something up and growing it,” he said. “I’m pretty excited about it.”
Teutonic will have the exclusive rights to sell these products in North America.
Although too late for a booth at the Health & Fitness Business show this week (and no product yet either), Lindenau will be at the show to meet with retailers and set up appointments for additional visits.
Designed as retail pieces, the stretch piece will be geared toward the high-end home or light-commercial segment, while the dumbbell will have a price that is reachable for anybody.
Lindenau is available by calling 608-438-5080 or emailing firstname.lastname@example.org.
SNEWS® View: Retailers have expressed growing interest in vibration training in the recent SNEWS Retailer Survey. In 2006, the GearTrends® magazine took an in-depth look (click here to find that story) and found that research shows some advantages for special populations although the jury is still out for benefits of use by healthy populations. Nevertheless, some people swear by it and it is a technology that, SNEWS believes, if used and applied appropriately, can have its benefits. We’ll look forward to seeing the equipment that is “The Next Step” in vibration and not just another plate you stand on.