Mountain resort occupancy rebounded on the strength of deep snow this season according to the Mountain Travel Research Program, or MTRiP. But some destinations showed more resiliency than others.
“A slowly improving economy and excellent snow conditions across much of the country made a significant contribution to the uptick in business for mountain lodging properties,” said Ralf Garrison, director of MTRiP. “(However), the eastern, central and Rocky Mountain destinations were generally up, while results from the far west and Canada were generally softer.”
The most recent results released by MTRiP indicate that destination mountain resorts in the western U.S. will be up 6 percent in lodging occupancy for the winter season (November through April, as of March 31) with the average daily rate projected to be up 1 percent. For the month of March, actual occupancy was up 7.9 percent in 2011 compared to March 2010.--Peter Kray
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