As part of its huge presence at the just-completed IHRSA trade show, Star Trac not only rolled out a whole lineup of new and updated product, it also completed its transition to becoming a full-solutions provider in a partnership with MYE Entertainment.
At the show, the ink on the paper was still wet when MYE President Tony Garcia and Star Trac CEO Steve Nero announced the deal.
In short, the two companies have entered a long-term global distribution agreement that includes development of embedded product that will be exclusive to Star Trac, as well as allowing Star Trac’s use of current equipment.
The partnership provides Star Trac with full access to the complete MYE Entertainment product line including Wireless 900MHz, 800MHz and FM systems, Personal LCD TVs, Netpulse N4i Broadband Entertainment System and MYE Netpulse Fitness Download Station providing club members with instant in-club downloads of fitness training programs for cycles, ellipticals and treadmills.
“We’re working together to develop technology that will be embedded in Star Trac product,” Garcia told SNEWS®. That way, the technology will be integrated into the equipment and will be more user-friendly.
Eventually, Garcia said, all products will have entertainment operations integrated, but meanwhile MYE (www.myeclubtv.com) will continue to offer add-on units for the “legacy product” that is and will still be around for awhile.
“It’s all about allowing the customer to make the choices and not tie them into one technology,” Garcia said.
True Fitness, which announced a partnership with MYE a year ago, will continue to partner with the company and offer product as well as house the distribution network for North America, Garcia said. Star Trac has international rights, he added.
We see entertainment as becoming a core concept in clubs,” said Randy Bergstedt, Star Trac vice president of global marketing, “just as group exercise and cardio training and strength training is an absolute necessity. So we have to provide it.”
SNEWS® View: Garcia and MYE go back to the dawn of the club entertainment era in 1989 when the concept was so far before its time and so expensive as to be nearly unthinkable. Once the dot-com thinking of “give it away and they will come” didn’t work, MYE regrouped, its investors bought the assets of Netpulse out of its bankruptcy and MYE was born from the ashes. Although we’re still not sure that simply plugging in passively to music or TV is true entertainment, it’s the first step toward interactive programming that will offer coaching, motivation, and instruction that will indeed be not only entertainment but also enlightenment. In fact, it could be one major component of what the masses need to get onboard the fitness train.