[Sponsor News] Brilliant Reflective makes stick-on and iron-on products that add an extra level of safety to nighttime activities. Free samples will be available throughout OR in PV3113

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ST. PAUL, Minn. – Brilliant® Reflective – maker of enhanced visibility products that add an extra layer of safety to runners, walkers and cyclists – is heading to its first Outdoor Retailer Summer Market show later this summer. And Brilliant Reflective is bringing gifts.

For a limited number of retailers or their buyers who visit his booth, Brilliant Reflective president Nick Lipetzky will give away five custom performance T-shirts with the retailer’s logo heat transferred onto the front in full reflective glory. Bonus points will be awarded for bringing a memory stick or a web link with the shop’s high-res logo image. The free shirts will be distributed after the show.


Lipetzky says there are no stings attached to the giveaway at the booth, which will be located in the parent company’s Safe Reflections booth (PV3113) in the Pavilion.

“We want to make retailers’ trips to the Pavilion worth the time and energy,” said Lipetzky. “Sure, we’d like them to consider adding Brilliant Reflective tapes and iron-ons to their inventories, but this way they can try our product with their own individual twist on it at no cost to them.”

Brilliant Reflective was created by Safe Reflections, a company with more than 20 years of experience providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. The Brilliant Reflective product line can be creatively applied to a wide array of articles and garments used for nighttime recreation – from bikes and helmets to shirts and shoes. Brilliant Reflective gives people style options and the ability to express themselves while being safer. Until now, consumers have had to settle for run-of-the-mill reflective vests.

“We’re positive retailers will see a T-shirt with their reflective logo front and center as not only a snazzy marketing tool, but as an option to some of the clunky vest options that are on the market,” said Lipetzky.

The shirts will be co-branded with a Brilliant Reflective logo on the back. Additional reflective elements will be added to the sleeves and other areas to demonstrate proper placement to maximize biomotion. Biomotion is created when a source light hits the reflective as it’s moving – creating the human form and showing a driver that you’re a person and not a mailbox. Studies show drivers react quicker when they know they’re approaching a human rather than an unknown object.

The free shirt giveaway at OR is limited, so Lipetzky urges retailers to visit PV3113 early. Retailers who want to interact with Lipetzky prior to the show – and perhaps get their shirts earlier – should contact him at NickL@safereflections.com

“If a retailer really likes the idea of having their store logo done in reflective on a performance T-shirt and wants more than five, we are certainly amenable to talking about how to up that number,” added Lipetzky.

Brilliant Reflective is a wholly-owned subsidiary of Safe Reflections Inc., a technology leader providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Founded in 1993, Safe Reflections converts 3M™ Scotchlite™ Reflective Material for the world's leading manufacturers of uniforms, safety clothing and athletic apparel to enhance the wearer's safety during outdoor work or play. With a patented line of unique Brilliant® colorized reflective trims, transfers and fabrics, Safe Reflections gives clothing designers new options to integrate safety and fashion. Headquartered in Minnesota, Safe Reflections operates a manufacturing and technical research facility in St. Paul, Minn., and a second facility in Taiwan.

Media contact is Matt Crawford (media@brilliantreflective.com). He can be reached at 802-583-6069.


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