SNEWS® merchandising editor Sharon Leicham takes you on a virtual tour of great booths at Outdoor Retailer Winter Market 2011. Visiting with Primaloft, The North Face and SmartWool, see what makes for great displays -- ones that both exhibitors and retailers can learn from.
SNEWS TV -- What Makes a GREAT Trade Show Booth
Sharon Leicham, Merchandising Editor for SNEWS, takes you on a tour of some of Outdoor Retailer Summer Market 2010's top booths, and explains what makes the booths such great examples of effective trade show marketing. Camelbak, Patagonia, Prana. ...read more