For the last few years we have been telling you our publications, SNEWS® and GearTrends®, are the most widely read trade publications in the outdoor industry. You've probably heard others tout the same claim. Where's the proof you ask?
Recently, the Outdoor Industry Association surveyed its membership and included several questions on trade publications. In a nutshell, it said our publications -- SNEWS® and GearTrends® -- are the best read and "most important to business" trade journals in this industry.
Another recent and independent survey conducted on behalf of a major industry supplier, surveying retailers, manufacturers and suppliers in the outdoor and sporting goods industry, asked: "Which publications do you read and find of value?" Backpacker magazine led the list, with GearTrends® and SNEWS® right behind in a virtual tie with Outside magazine. No other trade publication or news source ranked anywhere near as high in importance as SNEWS® and GearTrends®.
We don't have recent survey results for the fitness end of our business, but we know and will continue to say the same thing based on what we hear and have been told via past surveys: SNEWS® and its GearTrends® and FitBiz publications are read, passed around and relied upon more than anything else around.
We are proud of this recognition from the industry and thank you, our readers, for placing your trust in us as your most valued source of news and industry information. We promise to keep earning that trust every day.