SNEWS® talks to OK Go, the genius behind "Here It Goes Again" treadmill dance video

Proving all you need to achieve your five minutes of fame is a video camera, a lot of imagination, a certain level of talent and, in this case, some rented sports equipment, OK Go's latest video, "Here It Goes Again," showcases an incredible dance routine on treadmills that has wowed audiences on MTV, VH1 and Letterman, not to mention via an oft-emailed link that has again shown the viral capabilities of the Internet.
Author:
Updated:
Original:

Proving all you need to achieve your five minutes of fame is a video camera, a lot of imagination, a certain level of talent and, in this case, some rented sports equipment, OK Go's latest video, "Here It Goes Again," showcases an incredible dance routine on treadmills that has wowed audiences on MTV, VH1 and Letterman, not to mention via an oft-emailed link that has again shown the viral capabilities of the Internet.

For those of you who have not seen it -- probably not many since we've been forwarded this link numerous times -- we highly recommend clicking here to check out the band's video online. Once there, Click on the Here It Goes Again links to play in whatever format you choose. Trust us -- you have to see this to believe it. It ain't just some goofy joke, but a jaw-dropping routine using treadmills like we've never seen them used.

For a quick bit of background, the four band members -- Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross -- perform a dance routine on eight treadmills -- Vision Fitness T9600 and T9700 models, in case you were wondering. And these are not guys known for dancing but are rather musicians, including bass and guitar players, drummers and keyboards. In the second week of August 2006, the video reached No. 9 on the VH1's Top 20 Video Countdown. The band also performed the treadmill dance live Aug. 31 at MTV's Video Music Awards, and it is scheduled to be played on VH1 50 times during September.

To film "Here It Goes Again," the band rented and arranged eight Vision treadmills side-by-side and front-to-back in Kulash's sister's spare room in Orlando, Fla. Since the video first aired on July 31, 2006, on YouTube.com, the video has vaulted into theYouTube.com all-time top 25.

SNEWS® was told that "Here It Goes Again" was a single-shot and not a compilation of takes edited together for one clean video. As such, the band took 20 takes to get one, clean performance over a several day shooting schedule and, yes, there were bumps, bruises and we'd betcha a whole lot of gales of laughter. Considering the nature of the dance, you know those band members are fit and got quite the workout filming the routine too.

Naturally, SNEWS® wanted a few more details, so we asked the band to answer a few questions by email through Bobbie Gale, Capitol Records' senior director of publicity and a representative for the band -- and a guy with a bit of a sense of humor to boot. Guess he needs to with a group like this to promote.

SNEWS®: Who choreographed the dance?

OK Go: Damian's sister, Trish Sie, is the choreographer for our treadmill video, "Here It Goes Again." She is a retired ballroom dancer and a full-time insane genius. Trish also choreographed another dance of ours for a song called "A Million Ways." We originally choreographed the dance for "A Million Ways" only to perform live at the end of shows, who doesn't like a band that throws down their instruments and breaks into dance? We decided to show our friends a rehearsal tape of us practicing the routine in the backyard. A few weeks later that tape made it onto a couple of our friends' blog sites, Myspace.com pages, YouTube.com, etc… From there, eventually, "A Million Ways" became the most downloaded video in Internet history, over nine million times. We were blown away.

After the success of "A Million Ways," Trish called us with a crazy idea to dance on treadmills. We didn't really think we could top the success of our first dance, but the idea seemed so nutty and fun that we decided to take a week between tours and try it out. We figured that if it didn't seem cool, we'd never have to show it to anyone. Once we were done though, we knew we had something pretty awesome and weird.

SNEWS®: What inspired the group to perform this, using treadmills?

OK Go: The inspiration to perform using treadmills comes from the wonderfully twisted and creative mind of our choreographer, Trish. She had been spending a good deal of time in the gym when the idea to dance on treadmills came to her, one night, in a dream. It was really her vision to jump, skate, twist and twirl on treadmills. She may have created the newest in synchronized sports for the 21st century. Look to find synchronized treadmilling in the 2010 Olympics.

SNEWS®: What treadmills does the group prefer to perform on and why?

OK Go: Well, OkGo has only performed on Vision Fitness 9600's and 9700's. Really, the routine for "Here It Goes Again" was tailored to those particular models. They have the circular arms which are perfect for jumping on and off, we can slide through them easily (now), dance the Charleston, ride the pony, and besides that they are incredibly sturdy machines.

SNEWS®: Any plans for additional choreography programs using other fitness equipment or sports gear?

OK Go: We have no plans for more additional choreography using other fitness equipment or sports gear at the moment. Truthfully, we're just hoping for more fun and creative ideas at this point. Whether those ideas involve dance, athletic equipment, prime rib, whatever. We like to make cool stuff and hopefully we will continue to do so. We couldn't be happier that people are enjoying this current video. Hopefully, they'll like whatever comes next.

Related

Fitness Movin’ & Shakin’: Chris Hornung, SportsArt, Horizon Fitness, John Forzani, OK Go treadmill dance, Asics, healthy places to live

Pacific Cycle CEO Chris Hornung will leave the company he founded Dec. 31, 2006. In 2004, Hornung signed a three- to five-year performance-based contract with parent Dorel when that company acquired Pacific. Pacific has a sub-brand of home fitness equipment called Powerlite that, ...read more

Spirit adds elliptical to its treadmill line

Looking to capture some of the still-growing elliptical market, Spirit Fitness has taken its first step away from its treadmill line and added an elliptical trainer. The MX Series trainer is, like its treadmill counterparts, made in the company's Arkansas facility, and the first ...read more

What the heck is SNEWS? Find out here.

Wake Up to Real News – SNEWS® SNEWS® IS…Specialty News…the best, most reliable, outdoor, wintersports and fitness industry source for: Late-breaking insider news – trend reporting – business education – dynamic product reviews – company info – community chat – juicy celebrity ...read more

Sports Club Co. looking at going private again

The Sports Club Co. Inc. (AMEX: SCY), an owner of luxury sports clubs, has said it is considering going private and has hired an investment bank to help it raise up to $50 million in private equity, a company statement announced. The company's board will meet Dec. 10 to consider ...read more

Editorial_1940sAtTypewriter.jpg

SNEWS Editorial: Is the fitness industry killing its own show?

Rumors and questions about the potential demise of the Health & Fitness Business show started filtering into the SNEWS® offices as early as last fall, but the ol' rumor mill ramped up into high gear in the last few weeks. "Is the Health & Fitness Business show going to be ...read more

SNEWS® Live brings stories to life with audio and video podcasts

SNEWS® continues to dance on the leading edge of the new media evolution with SNEWS® Live – regular audio podcasts produced in the SNEWS® Production Studios for immediate download into iTunes, My Yahoo, or any of your favorite computerized audio tools. In fact, iTunes just ...read more

Canada retailer's niche: Want a treadmill with that tractor?

Even with today's slick specialty shopping and glitzy strip malls, who would have imagined that you could go anywhere on this planet and pick up a manure spreader, a security camera and a treadmill all in one store visit? Not to mention a hay baler, horse trailer and, oh, a home ...read more

Behind the curtain at Keen: SNEWS® looks to dispel rumors and mistaken assumptions

It's good to be Keen right now. The clunky rubber bumper, closed-toe sandal look has, like Doc Martens in the '80s, become ubiquitous with the brand. You notice them immediately on feet as they wander by in the mall, at the beach, on the trail, in the airport. The style screams ...read more

The ins and outs of Treadmill Doctor reviews

When it comes to treadmill reviews, perhaps only one other recommendation is as feared and revered as Consumer Reports -- that of the Treadmill Doctor. Claiming to receive as many as 15,000 unique visits a day and up to 3 million per year, this family-run business in Nashville, ...read more