SNEWS Qs: Devon Bjorklund, marketing events coordinator, NOW Bar

Check out this week's SNEWS Qs about NOW Bars, the nutrition bars for endurance athletes made with immune boosting honey from New Zealand.

Devon Bjorklund
Marketing events coordinator

NOW Energy Bar 

Tell us about the history of your company:
Created by bike enthusiast and host of “The Amazing Race,” Phil Keoghan (photo, right), NOW Bars are all-natural, non-GMO and certified gluten-free. Available in energy bar, snack bar and new trail bar varieties, NOW Bars contain white chia seeds and are the only U.S. marketed bars made with New Zealand’s manuka honey which contains immune-boosting properties and helps assist athletes throughout their workouts by providing pure energy and aiding in post work recuperation and energy repletion.

Tell us about your products:
NOW Bars were created for the endurance athlete. They are formulated with the proper ingredients to provide one’s body with continuous fuel to power any adventure. NOW Bars come in three varieties, energy bars, snack bars and new trail bars. NOW has three energy bar flavors: peanut and caramel, white chocolate, fruit and nut and honeycomb with chia and raisins which is also nut free. Our snack bars, called Manuka Newtons, come in strawberry and manuka honey flavor. The new trail bars come in a. coconut and almond, b. cranberry, peanut and almond, c. raspberry, peanut and almond and d. peanut and almond. The NOW brand A3 (Anytime, Anywhere, Anyplace) was created for the adventure and action sports athlete. Made with functional and healthy ingredients, A3 will provide athletes with the energy and nutrition they need to excel in their sports. The three introductory A3 flavors are peanut butter and jelly, honey graham s’mores and white lighting marshmallow."

What was your company’s founder doing before this?
Phil Keoghan is currently the host of "The Amazing Race." In 2009 Phil decided to ride his bike across the United States in 40 days to help raise money for the National MS Society. The journey is documented in the documentary "The Ride.”

How does the reality of the business differ from the idea of it?
The hard work we have experienced and put in is what we expected.

What are some of the biggest challenges you’ve faced?
Due to Phil’s constant travel schedule with work, one of the biggest challenges he faced was getting the proper nutrition. To overcome this, Phil decided to create his own bar made with manuka honey, a natural preservative with special medicinal properties and jam-packed with high-potency energy found in his homeland New Zealand.



SNEW Qs: Lauran Dodge, Honey Stinger

Honey Stinger is a well-known, tasty snack among outdoor enthusiasts from hikers to climbers to marathoners. The tasty waffles, bars and energy chews (and now honey) from the company are for everything from a laid-back breakfast with a cup of coffee to sustenance for a daylong more


SNEWS Qs: David Kappele of Tilley Endurables

David Kappele Tilley Endurables Tell us about the history of your company and its products: It was 1980 and Alex Tilley couldn’t stand losing his hats when he went sailing in Lake Ontario. Knowing nothing about hat making he set out to build the best. He began selling hats at more


SNEWS Qs: Mylaps Sports Timing

Sandy Saffold Sales Manager WestMylaps Sports Timing Tell us about your brands and products? As the worldwide leader in sports timing systems, we don’t just sell timing systems, we invented them. Where did your inspiration come from? Mylaps started with RC Racing and was later more


SNEWS Qs: Jim Berntsen, Hot-Can, Inc.

Jim Bernsten Vice president of marketing and business development Hot-Can, Inc. Tell us about your brands and products? Our brand is Hot-Can – an innovative self-heating line of soups and beverages. We currently have seven flavors - four beverages and three soups, with a fourth more


SNEWS Qs: Steve Kitto, Liquid Hardware

Steve Kitto, Owner Liquid Hardware Victor, Idaho Tell us about your brands and products. Liquid Hardware is a company with soul. Our Cyclical Flow Philosophy promotes sustainable awareness and we value a balanced lifestyle. Our product, the Outrigger 25 oz. bottle, comes in eight more