SNEWS® Live: TNF president leads company to success through innovation, social responsibility and environmental advocacy

Steve Rendle, president of The North Face , talks with SNEWS® Live about his career origins and the path his company is taking to continue business success
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This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live: At 48 Steve Rendle is a relatively young guy to head one of the biggest brands in the $200 billion outdoor industry. But starting as a W.L. Gore tech rep fresh out of college he took his passion for the outdoors and cultivated a career to be proud of. Rendle blends a carefully honed business savvy with an undeniable love for the active lifestyle to direct The North Face through an era of unprecedented success.

Continuing our series in which we explore the career origins of outdoor industry professionals and personalities, SNEWS® Live spoke with Rendle to learn his story and discover how he plans to lead The North Face into a promising future.