SNEWS® Live: Preseason buying demands putting pressure on retailers

SNEWS® Live -- Shorter production cycles by manufacturers is speeding up the pace of purchasing meaning for many retailers, waiting until Outdoor Retailer Summer Market to place preseason orders is no longer an option.
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This edition of SNEWS® Live is brought to you by The Outdoor Industry Association

SNEWS® Live -- Shorter production cycles by manufacturers is speeding up the pace of purchasing meaning for many retailers, waiting until Outdoor Retailer Summer Market to place preseason orders is no longer an option. For many, orders are placed well before the show. Order writing has become an increasing challenge. James Mills talks to retail buyers around the country, highlighing the primary challenges. Listen in as retailers offer up solutions that manufacutuers will want to make note of.

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