SNEWS® Live: OIA's Economic Impact Study shows industry contributes $730 billion to economy

The non-profit foundation charged with promoting outdoor recreation to the general public laid it out in dollars and cents at the Outdoor Retailer Summer Market in Salt Lake City, Utah. A new study reveals the outdoor industry's impact on the U.S. Economy.
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This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live --The Outdoor Industry Association has introduced a new study that quantifies the economic impact of outdoor recreation to the U.S. economy. Sponsored by the trade group’s outreach subsidiary, the Outdoor Industry Foundation, the study was conducted by research firms Harris Interactive and Southwick Associates to put into hard numbers the direct financial contributions of the outdoor industry and the recreational activities it promotes. Our reporter James Mills was at the press conference held in the Salt Palace Convention Center during the Outdoor Retailer Summer Market to bring you this report. (Runtime: 6:19)

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