SNEWS® Live: Midwest Outdoor Reps Exchange aims to revolutionize spring buying season with earlier summer show

Midwest reps and retailers discuss with SNEWS® Live the timing of regional trade show dates and the creation of a new early event.
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SNEWS® Live: The drumbeats of revolution are sounding in the Midwest. A band of renegade sales reps is making plans to launch a new regional trade show that aims to get the spring buying season off to an early start.

The show is set to run in late July, several weeks before Outdoor Retailer Summer Market in Salt Lake City, Utah, and long before the Outdoor Reps Association show in Madison, Wis. Show organizers say this new event, called the Midwest Outdoor Reps Exchange show, aspires to provide area reps, retailers and manufacturers a little more than the current offering.

SNEWS® Live connected with a few key players to find out about this new regional show.