SNEWS® Live: Manufacturers seek efficiency and to control message by going direct to consumers online

Product manufacturers share their thoughts and strategies for reaching and establishing direct relationships with customers over the Internet.
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This edition of SNEWS® Live is brought to you by SNEWS® -- Wake Up To Real News!

SNEWS® Live: Bypassing the brick-and-mortar store fronts of specialty retailers, some manufacturers are going directly to consumers by establishing their own e-tail presence.SNEWS® Live connected with a few companies to share their thought and strategies to connect with consumers through direct marketing.

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