SNEWS® Live: Manufacturers seek efficiency and to control message by going direct to consumers online

Product manufacturers share their thoughts and strategies for reaching and establishing direct relationships with customers over the Internet.

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SNEWS® Live: Bypassing the brick-and-mortar store fronts of specialty retailers, some manufacturers are going directly to consumers by establishing their own e-tail presence.SNEWS® Live connected with a few companies to share their thought and strategies to connect with consumers through direct marketing.



Direct-to-consumer: Friend or foe?

There’s been much focus on outdoor specialty retailers competing with the likes of and, but another channel quietly is swallowing more sales online. The direct-to-consumer business has come a long way since the catalog. Rapidly expanding through the more