SNEWS® Live: Manufacturers say there's more to Summer Market than gear

In this edition of SNEWS® Live we wrap up our three part series talking to outdoor professionals in advance of the Outdoor Retailer Summer Market. This week we spoke to sales managers and senior executives of industry manufacturers.
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SNEWS®Live -- We wrap up our three part series talking to outdoor professionals in advance of the Outdoor Retailer Summer Market. This week we spoke to sales managers and senior executives of industry manufacturers. In their own words, the makers of outdoor products share with us the opportunities and challenges they face as they prepare for the national convention. It goes without saying that product innovation will be on tap this year. But manufacturers tell us there’s more to it than gear.

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