SNEWS® Live: Manufacturers and media dish on proliferation of promotional paper

SNEWS® Live talks to media colleagues, manufacturers and PR professionals about their preferences for paper or electronic methods of sending and receiving product information.
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This edition of SNEWS® Live is brought to you by The Conservation Alliance

SNEWS® Live: Whether you're a retail buyer or a journalist, chances are you're slammed by an avalanche of paper every season. Your mailbox is crammed with workbooks, promotional previews, catalogs and press kits. It's all you can do to keep from getting buried by it all. The paper avalanche can turn into an organizational nightmare. And how much of that paper just goes to waste? And if you're a manufacturer, what's the best way to get your message across?

SNEWS® Live reached out to our media colleagues, manufacturers and PR professionals to ask what they think. Here's what they had to say.

<<special music consideration>>
The song "Avalanche" was used with permission and was performed by Sheila Swift. Her new CD, "The Shape of Things," is available on her website: www.sheilaswift.com.

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