This edition of SNEWS® Live is brought to you by The North Face
SNEWS® Live -- Senior male executives of leading companies donned wigs, makeup, heels and revealing outfits in support of the Outdoor Industries Women's Coalition. The Ramp It Up drag show sold out to a packed house of show attendees (mostly women) at the Port O'Call Friday night to hoots and jeers of an enthusiastic crowd. Hosted by industry personality and world-class climber Tommy O'Neil, the show raged to thumping music as manly reps, manufacturers, retailers, PR agents and a few journalists put on a display that will go down in Outdoor Retailer history or infamy. Our reporter James Mills was on the scene to bring you this video. Click "Download" to play. Mind your eyes. This could be painful to watch.